Paid Ads Strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Ads Strategist based in the United States. The Paid Ads Strategist will drive the performance and growth of digital advertising campaigns through data-driven insights, strategic planning, and continuous optimization. This role focuses on paid search and pay-per-click (PPC) advertising, managing substantial advertising budgets while identifying opportunities to improve campaign efficiency and return on investment. You will analyze performance metrics, conduct keyword research, optimize ad copy and landing pages, and implement A/B testing strategies. Working closely with management and cross-functional teams, you will help improve campaign outcomes and develop solutions for underperforming accounts. The ideal candidate combines analytical expertise with creative thinking and a strong understanding of digital marketing trends. This is an opportunity to make a measurable impact in a dynamic, results-oriented environment.