Head Marketing

This is a remote position. Our client is looking for a Head of Marketing to lead their dynamic and forward-thinking team. This company is a recognized leader in the health and wellness CPG space, having achieved remarkable year-over-year growth and significant market expansion in recent years. This is a strategic, hands-on role for a data-driven marketing leader who excels in a fast-paced, e-commerce-first environment. The ideal candidate will own the entire marketing function, developing and executing strategies that drive customer acquisition, retention, and revenue growth. Responsibilities - Develop and implement a comprehensive, multi-channel marketing strategy aligned with their business objectives. - Lead all performance marketing initiatives, with a strong focus on paid social, search (PPC), and Amazon advertising. - Manage the marketing budget effectively, allocating resources for maximum ROI and reporting on key performance metrics. - Own and optimize the customer journey across all touchpoints, from acquisition to conversion and loyalty. - Oversee content strategy, including email marketing, social media, and blog content, to build brand authority and engagement. - Collaborate closely with other departments to ensure a cohesive brand message and successful product launches. - Analyze market trends and competitor activity to identify new growth opportunities. Requirements - Must be located in Latin America (LATAM). - Proven experience in a senior marketing role, preferably within the DTC e-commerce or CPG sectors. - Demonstrable expertise in managing and scaling performance marketing campaigns. - Full-time availability (40 hours per week). Qualifications - A data-centric mindset with strong analytical skills and proficiency in interpreting marketing data. - Excellent leadership and communication abilities, with experience managing cross-functional projects. - Strategic thinker with a proven track record of taking products to market and driving revenue growth. - Fluent in English, with exceptional verbal and written communication skills. Benefits - This is afull-time, 100% remoteposition. - Opportunity to work with a passionate, distributed team. - A key leadership role with significant impact on the company's trajectory. - A dynamic and growing company in a thriving industry. Originally posted on Himalayas