Social Media & Brand Manager

This is a remote position. Our client is looking for a part-timeSocial Media & Brand Managerto strengthen their digital presence and shape a consistent, engaging brand narrative across platforms. Over the past few years, they have established themselves as a trusted leader in thefinancial and tax consulting industry, known for their technical expertise, reliability, and client-focused approach. This role is ideal for a creative yet analytical marketer who thrives at the intersection ofstorytelling, data, and strategy. The Social Media & Brand Manager will oversee all social and paid media initiatives, ensuring every campaign aligns with business goals while engaging target audiences in meaningful ways. Responsibilities - Develop and implement acomprehensive social and paid media strategyaligned with company growth priorities, Account-Based Marketing (ABM), and demand generation objectives. - Create and maintain amonthly content calendarthat integrates organic storytelling and paid campaigns across multiple channels. - Collaborate with marketing, design, and sales teams to ensure all messaging reflects the company’s core values and unique differentiators. - Repurpose long-form content (such as articles, videos, and webinars) into short-form, visual, and interactive formats optimized for each platform. - Craft clear, compelling, and brand-consistent copy for posts, ads, and landing pages that simplify complex financial topics. - Manage posting schedules and partner with key team members to amplify visibility throughemployee advocacy programs. - Engage actively with followers, foster online community participation, and build trust-based relationships with relevant audiences. - Plan, execute, and optimizepaid campaignsacross platforms including LinkedIn, Google Ads, and ABM tools (such as RollWorks or AdRoll). - Translate target account lists and personas into audience segmentation and creative strategies that enhance awareness and conversion rates. - Conduct A/B and multivariate testing on ad visuals, copy, and CTAs to improve performance and ROI. - Monitor campaign budgets, track pacing, and ensure efficient spend allocation for maximum impact. - Analyze campaign metrics including reach, engagement, click-through rate, conversions, and cost per lead (CPL). - Translate data insights into actionable recommendations for future campaigns. - Stay informed onsocial media trends, ad platform updates, and competitive benchmarksto keep strategies fresh and effective. - Collaborate across teams to align brand identity, tone, and content direction with company goals. - Support sales enablement throughsocial selling resources and content toolkits. - Continuously refine processes and explore new tools, ad formats, and creative approaches for growth and efficiency. Requirements - 3–5 years of proven experience inB2B social media and paid media campaign management, ideally within finance, accounting, or professional services. - Demonstrated success executing bothorganic and paid strategiesacross LinkedIn, Google Ads, RollWorks, or AdRoll. - Strong grasp ofAccount-Based Marketing (ABM)frameworks and sales collaboration. - Excellent copywriting, visual storytelling, and communication skills. - Data-driven mindset with experience in analytics platforms such asGoogle Analytics, HubSpot, or LinkedIn Campaign Manager. - Strategic thinker who can balance creativity with analytical insight. - Ability to manage multiple campaigns, meet deadlines, and adapt in a dynamic environment. Qualifications - Bachelor’s degree in Marketing, Communications, or a related field. - Deep understanding of audience segmentation, targeting, and content optimization. - Experience managing budgets, reporting performance metrics, and presenting actionable insights. - Knowledge of paid media automation tools and performance tracking. - Strong interpersonal skills with a collaborative and proactive work style. Benefits - Part-time, 100% remote positionwith flexible working hours. - Opportunity to lead brand initiatives for a highly respected firm in the financial industry. - Exposure to cutting-edge marketing strategies including ABM and performance marketing. - Professional growth within a data-driven and creative environment. - Competitive compensation in USD and long-term career development opportunities. Originally posted on Himalayas