Lead Generation Virtual Assistant (Instagram & Facebook)

Job Title: Lead Generation Virtual Assistant (Instagram & Facebook) Project Duration: 15 hours a week Compensation: $5/hour Job Summary: We are seeking a detail-oriented and proactive Lead Generation Virtual Assistant to support lead generation efforts on Instagram and Facebook. The goal is to build authentic engagement and convert followers into high-ticket program clients through relationship-building and non-intrusive outreach. The VA will use existing content and brand voice to initiate conversations and drive warm leads into the funnel. Key Responsibilities: Engagement & Outreach: - Conduct daily engagement with ideal client profiles on Instagram and Facebook - Follow and interact with followers of competitor/coaches accounts - Respond and reach out via DMs using pre-approved scripts and custom messages - Invite and encourage potential leads to join the Facebook group when appropriate Lead Research & Targeting: - Identify high-quality prospects by reviewing content, bios, and account activity - Engage with posts, stories, and comments to build familiarity before messaging - Adjust engagement strategy depending on platform features and audience behavior Daily Reporting: - Update a Google Spreadsheet with engagement activity, including: - Name - Instagram/Facebook handle - Engagement notes - Message status (e.g., reached out, responded, followed up) - Provide updates and ask questions in the dedicated Slack channel Qualifications: - Proven experience in social media lead generation, especially for coaches or high-ticket offers - Strong knowledge of Instagram and Facebook engagement best practices - Excellent English communication and writing skills - Experience with Slack, Google Sheets, and CRM tools is a plus - Ability to adapt voice and tone based on brand guidelines - Reliable internet connection and ability to work flexible hours (UK timezone preferred) Reporting & Tools: - Daily updates via Slack - Lead tracking in Google Sheets - Communication templates provided and customized with client input Originally posted on Himalayas