Assistant Manager - Analytics.MGN Pak - RBG - Analytics.Retail Banking Group

Qualifications & Experience Education - Bachelor's degree in Computer Science, Engineering, Information Systems, Data Analytics, Statistics, Mathematics, or related discipline. Experience - Minimum 5+ years of experience in Campaign Management, Marketing Analytics, Customer Analytics, CRM, CDP, or related analytics roles. - Experience in banking, financial services, telecommunications, or customer-centric industries preferred. - Proven experience in end-to-end campaign execution and performance measurement. Technical Skills - Strong expertise in SQL with advanced query writing, optimization, and troubleshooting capabilities. - Hands-on experience with Customer Data Platforms (CDP) and customer segmentation tools. - Experience working with Hadoop, Hive, Zeppelin, Data Lake environments, and large datasets. - Strong analytical and statistical problem-solving skills. - Experience in campaign performance tracking, attribution, and ROI measurement. - Knowledge of A/B testing, experimental design, and customer journey analytics. - Experience with Business Intelligence and reporting tools such as Power BI, Tableau, or similar platforms. Competencies - Strong campaign management and execution capabilities. - Advanced analytical and critical thinking skills. - Ability to derive actionable business insights from data. - Strong attention to detail and commitment to data accuracy. - Excellent stakeholder management and communication skills. - Proactive, solution-oriented, and results-driven mindset. - Ability to manage multiple priorities in a fast-paced environment. - Strong ownership, accountability, and problem-solving abilities. - Strategic thinking with the ability to design effective customer engagement solutions. - Team player with excellent collaboration and relationship management skills. Success Measures - Timely and flawless execution of campaigns. - Improvement in campaign response rates and business outcomes. - Quality and accuracy of customer segmentation and reporting. - Effective utilization of data insights to drive business decisions. - Successful delivery of analytical projects and stakeholder satisfaction. - Continuous optimization of campaign performance through testing and insights. Originally posted on Himalayas