Vice President of CRM, Lifecycle & Automation

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Vice President of CRM, Lifecycle & Automation based in United States. This is a newly created executive-level role responsible for building and owning the CRM, lifecycle, and marketing automation engine for a growing B2C organization. Your north star will be long-term customer lifetime value (LTV), with responsibility for translating strong retention fundamentals and recurring revenue into further growth. You will operate as a highly senior individual contributor, combining strategic ownership with hands-on execution across lifecycle programs, data, automation, and personalization. The role spans email, SMS, retention, winback, cross-sell, reactivation, direct mail, customer communications, and automated reputation programs. Because customer interactions extend into branches, call centers, and field teams, the signals and programs you build will influence actions well beyond digital channels. This is a greenfield opportunity for a technically strong, data-driven leader who can build quickly, use AI in production, and shape the future of the customer lifecycle.