Product Marketing & GTM Lead

Go-to-Market (GTM) Lead – SaaS Product Launch & Growth Strategy | Remote Position Type: Full-Time, Remote Working Hours: U.S. Client Business Hours About the Role At Pavago, one of our clients is hiring a highly entrepreneurial Go-to-Market (GTM) Lead to own the strategy and execution for the launch of two upcoming SaaS products. This is a high-impact, startup-style role for someone who knows how to take a product from concept → launch → early traction → scalable growth. As the first GTM hire, you’ll have significant ownership across: - Product positioning & messaging - SaaS product launches - Beta user acquisition - Demand generation - Growth experimentation - Customer onboarding - Outbound outreach - Launch campaigns - GTM systems & playbooks This is not a strategy-only role. You’ll personally build campaigns, write copy, recruit beta users, conduct outreach, launch experiments, analyze performance, and iterate quickly. You’ll lead the launch of Product A first, then use the insights, systems, and proven processes from that launch to accelerate Product B. What You’ll Own SaaS Go-to-Market Strategy & Product Launch Own the end-to-end GTM strategy for multiple SaaS products. - Develop comprehensive product launch plans - Define: - Target audiences - Ideal Customer Profiles (ICPs) - Positioning - Messaging - Acquisition channels - Onboarding journeys - Take products from pre-launch through launch and post-launch optimization - Coordinate launch timelines, campaigns, and stakeholders - Continuously improve GTM strategy using customer feedback and performance data - Apply lessons from Product A to make Product B’s launch faster and more effective Beta User Acquisition & Early Growth Build the initial user base required to validate and improve the products. - Identify and recruit high-quality beta users - Execute outreach through: - LinkedIn - Cold email - Online communities - Partnerships - Founder networks - Build relationships with early adopters - Collect structured product and market feedback - Develop systems for: - Beta onboarding - Activation - Engagement - Retention - Identify early advocates and potential growth opportunities Positioning, Messaging & Product Marketing Develop messaging that clearly communicates who the product is for, what problem it solves, and why customers should care. - Create differentiated product positioning - Develop messaging frameworks around: - Customer pain points - Use cases - Value propositions - Competitive differentiation - Test messaging with prospective and existing users - Refine positioning based on market response - Maintain consistent messaging across marketing and customer-facing channels Launch Campaigns & Demand Generation Build and execute campaigns that generate awareness, users, and early demand. Create and manage: - Landing pages - Product launch campaigns - Waitlists - Email sequences - Product announcements - Onboarding flows - Demand generation campaigns Personally write and optimize: - Landing page copy - Email copy - Outreach messaging - Product messaging - User onboarding communications Test acquisition channels and double down on what produces meaningful traction. Growth Experimentation & Optimization - Develop rapid growth experiments across acquisition and activation - Test: - Messaging - Channels - Offers - Landing pages - Onboarding experiences - Outreach strategies - Analyze customer behavior and campaign performance - Identify bottlenecks across the user journey - Turn findings into actionable growth experiments - Prioritize speed of learning and iteration GTM Systems, Processes & Documentation Turn successful experiments into repeatable systems. - Document: - Launch strategies - Messaging tests - Acquisition learnings - Customer feedback - Campaign performance - Growth experiments - Build reusable GTM playbooks - Develop scalable launch and growth processes - Improve execution efficiency with each product launch What Makes You a Strong Fit You: - Thrive in zero-to-one startup environments - Can operate effectively with ambiguity and limited structure - Think strategically but are equally comfortable executing the work yourself - Have personally helped take a SaaS product to market - Understand how positioning, acquisition, onboarding, and retention connect - Can write compelling marketing and product copy - Are comfortable talking directly with prospective users - Move quickly, test ideas, learn from data, and iterate - Are naturally proactive, resourceful, and ownership-driven - Prefer building systems rather than waiting for established processes Required Experience & Skills Experience - 4–8 years of experience across one or more of: - Go-to-Market Strategy - Product Marketing - Growth Marketing - Demand Generation - Product Launches - Proven experience launching at least one B2B SaaS product from concept to market - Experience working in an early-stage startup environment - Experience as an early team member (employee #1–5 preferred) Core Skills Strong hands-on execution across: - SaaS product launches - Growth campaigns - Product positioning - Copywriting - Outbound outreach - Demand generation - Beta user acquisition - Customer onboarding You should also have: - Experience building scalable GTM playbooks and launch systems - Strong project management and prioritization skills - Ability to manage multiple workstreams simultaneously - Excellent written and verbal English communication - Strong analytical and experimentation mindset Nice to Have - Experience with venture-backed or high-growth startups - Product-Led Growth (PLG) experience - Experience working directly with founders or executive teams - Experience with: - Lifecycle marketing - Community-led growth - SaaS growth loops - User onboarding - Familiarity with: - HubSpot - Apollo - Webflow - Notion - Google Analytics 4 (GA4) - Mixpanel What a Typical Day Looks Like You might: - Refine the GTM strategy for an upcoming product launch - Recruit and speak with prospective beta users - Conduct LinkedIn and email outreach - Write landing page and launch copy - Build onboarding and lifecycle emails - Review beta user feedback - Analyze acquisition and conversion performance - Test a new positioning or messaging angle - Optimize a landing page or onboarding flow - Coordinate upcoming launch milestones - Document campaign learnings and update the GTM playbook In short: You own the strategy and hands-on execution required to take SaaS products from zero → market → traction → scalable growth. Key Metrics for Success - Beta users acquired - Beta user activation and engagement - Product launch execution against timelines - User onboarding conversion - Landing page conversion rates - Campaign conversion performance - Qualified demand generated - Acquisition channel efficiency - Speed of experimentation and iteration - Early user retention - Quality and scalability of GTM processes Why This Role Stands Out - Become the first GTM hire - Own GTM strategy and execution from day one - Launch two SaaS products from the ground up - Work directly with startup leadership - Significant autonomy and decision-making ownership - Build the company’s GTM infrastructure rather than inherit it - Direct impact on product adoption and company growth - Opportunity to build repeatable launch systems that scale Strong career progression into: - Head of Growth - GTM Director - VP of Marketing - Startup Growth Leadership Interview Process - Initial Phone Screen - Spark Hire Intro Video - Video Interview with Pavago Recruiter - Client Interview with Marketing Leadership - Offer & Background Verification Apply Now If you’ve launched B2B SaaS products from the ground up, know how to find and activate early users, and enjoy combining strategy with hands-on execution, we’d love to hear from you. This role is ideal for a high-agency GTM operator who can build, launch, test, learn, and scale without waiting for a finished playbook. #GoToMarket #GTM #SaaS #ProductMarketing #GrowthMarketing #DemandGeneration #SaaSMarketing #ProductLaunch #B2BMarketing #StartupJobs #GrowthStrategy #RemoteJobs #RemoteWork