Digital Strategist

This is a remote position. Our client is looking for a Digital Strategistto join their dynamic team. Our client is a leading digital marketing agency that has been recognized for its innovative campaigns and significant growth in the legal services sector over the past several years. Job Description Responsibilities - Develop and execute comprehensive content and SEO strategies aligned with client objectives and target audiences to enhance search engine rankings. - Optimize high-quality, keyword-rich content for superior organic visibility, including on-page elements like headlines, meta titles, descriptions, and alt tags. - Manage and maintain a content calendar to guarantee consistent and timely content publication. - Cultivate and sustain strong client relationships by understanding their needs and offering strategic guidance. - Collaborate closely with their Director of Digital Strategy and the writing team to ensure content performance goals are met. - Partner with SEO Specialists to recommend and implement technical and strategic site improvements. - Conduct ongoing keyword research, analysis, and integration into content plans. - Perform comprehensive website audits to identify areas for improvement and potential issues. - Establish measurable goals to demonstrate the effectiveness and ROI of marketing initiatives. - Track, analyze, and report on content performance and website metrics to identify trends and optimize strategies. - Maintain clear and efficient communication with cross-functional team members to align on project goals. - Stay current with the latest industry trends and best practices in content marketing and SEO. Requirements - Bachelor’s degree in Communications, Marketing, or a related field; equivalent professional experience will be considered. - Minimum of 5 years of professional experience in SEO strategy and content marketing. - Familiarity with WordPress or similar content management systems. - Proven, solid understanding of modern SEO techniques and principles. - Hands-on experience with industry-standard tools like Google Analytics, Google Search Console, Screaming Frog, and Semrush. - A portfolio demonstrating proven success with previous campaigns and clients. - Experience using project management software to organize content calendars and workflows. Qualifications - A self-motivated individual who thrives in a remote work environment. - Possesses excellent written and oral communication skills. - Ability to distill and explain complex topics effectively to team members and clients. - Understands how different digital marketing tactics interact and impact each other. - A creative and proactive thinker who can make strategic recommendations to improve client outcomes. - Experience working within the legal industry or with law firm clients is a significant advantage. - Ability to collaborate with internal and external stakeholders to define website functionality and offer creative solutions for enhancements. Benefits - Full-time - 100% remote position. - They offer a competitive compensation package and the opportunity to work with a diverse portfolio of clients in a collaborative, forward-thinking environment. Originally posted on Himalayas