Social Media Marketing Manager (CJP - 03252025 - PTSMMM)

Position: Social Media and Marketing Manager Number of hours: 20 hours/week Schedule: TBD Tasks: - Develop and execute a comprehensive social media strategy to grow brand presence across multiple platforms. Suggest the best platforms for clients’ specific needs, ensuring the proper channels are used to maximize impact. - Create engaging digital content, including graphics, reels, and other multimedia assets for organic and paid campaigns. Ensure content aligns with brand guidelines and resonates with the target audience. - Drive traffic and generate leads for events such as exhibits, trade shows, and other industry-related gatherings. Craft and schedule posts to promote these events effectively. - Develop strategies to build followers, increase likes, and boost engagement across various social media accounts. Focus on increasing the quality and quantity of interaction with the community. - Design and implement paid social media ad campaigns. Optimize ads to generate quality leads and track performance metrics, ensuring ROI. - Track and analyze social media performance, including engagement rates, reach, and conversion metrics. Provide insights to continually improve campaigns and strategies. - Maintain regular communication with clients, providing updates on performance, suggesting improvements, and offering innovative social media ideas to achieve business goals. - Other tasks as assigned Requirements: - Proven experience in social media management and marketing, particularly in industries similar to firearms or safety products. - Strong knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and the ability to select the best platforms for specific business goals. - Proficiency in creating digital assets (graphics, videos, reels, etc.) for both organic and paid campaigns. - Ability to develop a tailored social media plan for the firearms industry, including a content calendar. - Proven track record in social media management with a portfolio that demonstrates past work, including tangible metrics such as engagement rates, lead generation, and growth. - Strong proactive mindset with the ability to suggest new content ideas, campaigns, and social media strategies that align with the client’s goals and objectives, driving innovation and continuous improvement. - Experience in driving traffic and generating leads for events such as exhibits, trade shows, and online events. - Strong ability to analyze social media performance and adjust strategies accordingly. - Excellent communication skills and ability to work independently in a virtual environment. Originally posted on Himalayas