Senior Marketing Manager (B2B)

Role: Build and own Radity's demand generation, from positioning and content to inbound pipeline that sales can close, and grow into the Head of Marketing role. Experience: You have created inbound pipeline for B2B IT services, software development or consulting, typically with about 5+ years in B2B marketing. English: C1 or higher Contract: Full-time, indefinite B2B contract with Radity; you invoice Radity monthly in USD. Location: Remote from Türkiye, Ukraine, the rest of Europe and Latin America Core hours: 09:00–18:00 CET, with evening overlap with US clients The company Radity is a Swiss-based software engineering company of 70+ people, fully remote and working mostly with US clients, many in insurance. It is founder-managed, focused on quality and long-term partnerships, and sells high-ticket IT services. Marketing is at an early stage, with no legacy constraints. The next step is a demand generation function that brings in qualified pipeline and grows into a marketing team. You work directly with the founders and report to the CEO. This is not a pure content or social media role: you own demand generation, connect marketing to business outcomes and build the function over time. What you'll do - Build and run a content-led demand generation strategy. - Create case studies, landing pages and core website content from Radity's project work. - Grow Radity's LinkedIn presence, on the company page and the founders' profiles. - Improve the website's structure, messaging and SEO to raise organic traffic and conversion. - Give sales stronger materials, messaging and proof to shorten sales cycles. - Stay hands-on in campaigns and experiments, and manage freelancers as the team grows. What you bring - B2B content and case studies you created, with the results they drove. - Inbound leads or pipeline you grew, with numbers. - Clear positioning and messaging for a technical B2B offer. - Hands-on execution combined with clear choices about priorities. - SEO and website optimization with measured gains. - LinkedIn marketing for a company page or personal brands. - Strong written and spoken English for US buyers. Nice to have: insurtech or fintech; work with founders or leadership teams; a marketing function built from scratch; AI tools in content and marketing work. Not for you if you want a pure content or social media role, or prefer strategy without hands-on execution. What Radity offers - Indefinite contract: not tied to the end date of one project. - Full equipment, paid AI tools and learning budget. - Global team events. - A high-impact role with ownership and visibility to leadership. - Performance and salary reviews twice a year. - A clear path to the Head of Marketing role. Hiring process About 2–3 weeks in total, with no take-home task. After each step, you hear from us within 2 business days, with feedback. - Intro call with Radity HR - Interview with the reporting manager, CEO - Interview with the Leadership - Offer. Originally posted on Himalayas