Performance Marketing Specialist

Performance Marketing Specialist – Google Ads, Meta & LinkedIn Full-Time | Remote | U.S. Business Hours About the Role At Pavago, one of our clients is hiring a hands-on Performance Marketing Specialist to build, manage, optimize, and scale paid advertising campaigns across Google Ads, Meta, LinkedIn, and other digital channels. This role is ideal for a data-driven marketer who understands how to turn ad spend into measurable results. You’ll own campaigns from setup through optimization, with a strong focus on lead generation, conversions, CPA, and ROAS. What You’ll Own Paid Media & Campaign Execution - Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads - Execute campaigns focused on lead generation, sales, and customer acquisition - Develop and test audiences, targeting, messaging, offers, and creatives - Manage campaign budgets, bidding strategies, and spend allocation - Collaborate with creative and content teams on performance-driven assets Optimization & Scaling - Monitor campaign performance and optimize daily - Run structured A/B tests across creatives, audiences, copy, and landing pages - Improve CTR, CPC, CPL, CPA, conversion rates, and ROAS - Identify winning campaigns and scale them efficiently - Stay current with advertising platform changes and best practices Tracking, Analytics & Reporting - Manage and validate conversion tracking using Google Analytics and Google Tag Manager - Analyze campaign and funnel performance across channels - Build clear performance reports with actionable insights - Use data to improve targeting, creative strategy, budgets, and overall paid acquisition performance Cross-Functional Collaboration - Align paid campaigns with marketing, sales, and revenue goals - Work with content and design teams to improve campaign creative - Provide data-backed recommendations on messaging and offers - Support integrated paid, organic, and funnel strategies What We’re Looking For - 3+ years of hands-on performance marketing or paid media experience - Strong experience managing Google Ads and Meta Ads - Experience with LinkedIn Ads strongly preferred - Proven success improving ROAS, CPA, CPL, and conversion rates - Strong understanding of PPC, attribution, audience targeting, and conversion tracking - Hands-on experience with Google Analytics (GA4) and Google Tag Manager - Strong analytical and reporting skills - Comfortable independently launching, optimizing, and scaling campaigns - Strong English communication and project-management skills - Availability during U.S. business hours Nice to Have - Lead generation and/or e-commerce campaign experience - HubSpot, Salesforce, or Marketo experience - Funnel optimization and audience segmentation experience - Google Ads or Meta certifications - Experience managing multiple accounts or significant advertising budgets What Success Looks Like - Lower and more efficient CPA and CPL - Improved ROAS and conversion rates - Consistent growth in qualified leads and conversions - Efficient allocation and scaling of advertising budgets - Accurate conversion tracking and reporting - Continuous testing that produces measurable performance improvements Why Join? - Fully remote opportunity - Ownership of paid acquisition across multiple platforms - Direct impact on leads, revenue, and business growth - Freedom to test, optimize, and scale campaigns - Data-driven and performance-focused environment - Strong autonomy and opportunity for professional growth Interview Process - Initial Screening Call - Spark Hire Intro Video - Recruiter Interview - Performance Marketing / Campaign Discussion - Client Interview - Offer & Onboarding What Happens After You Apply Qualified candidates will receive a Spark Hire invitation to complete a short Intro Video. This gives the hiring team an opportunity to learn more about your paid media experience, communication style, and campaigns you’ve managed. Please check your inbox and spam/junk folder for the invitation. Apply Now If you’re a hands-on performance marketer who knows how to launch, optimize, and scale paid campaigns while improving CPA and ROAS, we’d love to hear from you. #PerformanceMarketing #PaidMedia #GoogleAds #MetaAds #LinkedInAds #PPC #DigitalMarketing #LeadGeneration #GrowthMarketing #RemoteMarketingJobs #Pavago