Video Ads Copy Creative Strategist for a US D2C Brand

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Video Ads Copy Creative Strategist for a US D2C Brand based in South Africa. This is a performance-focused creative role for a growing direct-to-consumer brand in the running and fitness space. You’ll turn real advertising performance data into compelling video concepts, scripts, and creative variations designed to drive conversions. Your work will primarily support Facebook and Instagram advertising, with a strong emphasis on founder-style, UGC, and AI-generated video formats. You’ll study winning hooks, angles, messaging, and creative patterns to understand why they work and develop new iterations from those insights. The role combines persuasive copywriting, creative strategy, data analysis, and high-volume production in a fast-paced environment. You’ll work closely with a remote creative and performance team, using Slack to collaborate, share briefs, and continuously improve creative output.