Meta Ads Specialist

This is a remote position. Our client is looking for a strategic and data-driven Meta Ads Specialist to own and elevate their flagship advertising product. The company is a leader in the legal marketing space, having been recognized with multiple industry awards for innovation and client growth over the past several years. Responsibilities - Develop and own the complete Meta Ads product, including defining its strategy, structure, and operational playbook. - Build, manage, and optimize both static and video campaigns to maximize visibility, engagement, and return on investment. - Scale advertising efforts effectively, managing a diverse portfolio of clients from small-budget local firms to high-spend competitive metro firms. - Collaborate closely with the Sales and Marketing departments to educate on product value, support client pitches, and aid in retention efforts. - Take charge of performance reporting, maintain detailed dashboards, and drive continuous innovation to keep the advertising product competitive. Requirements - Verifiable experience managing high-budget Meta ad accounts, with a portfolio demonstrating management of at least $100,000 per month in ad spend. - A proven track record of building, refining, or scaling a Meta Ads product or service line. - Excellent communication skills for effective collaboration with internal teams and direct consultation with their law firm clients. Qualifications - Expertise in Meta Ads Manager, including advanced targeting, creative A/B testing, and budget optimization. - Strong analytical skills with proficiency in tracking KPIs and using data to inform campaign decisions. - Ability to balance long-term strategic planning with hands-on, daily execution. Benefits - Full-time - 100% remote role. - Their benefits package includes competitive compensation, significant growth opportunities within a forward-thinking company, and the chance to own a critical product line with high visibility and impact. Originally posted on Himalayas