Social Media Manager (EGGS - 05312024 - FTSMM)

Position: Social Media Manager Number of hours : 40 hours/week Schedule: EST Tasks: Social Media Management - Develop, implement, and manage our social media strategy across platforms such as Facebook, Instagram, X, LinkedIn, and others. - Create high-quality, engaging, and visually appealing content, including graphics, videos, and animations. - Design graphics for social media posts, advertisements, banners, and other marketing materials. - Monitor social media channels, respond to comments and messages, and engage with our community. Content Creation - Copywriting: Write engaging and informative copy for social media posts, ensuring it is tailored to the audience and platform. - Multimedia Content: Develop a variety of content types, including blog posts, articles, and newsletters, to support social media efforts. - Stay updated on trends in the finance and real estate sectors to create timely and relevant content. Engagement and Community Management - Monitor and respond to comments, messages, and inquiries on social media platforms in a timely and professional manner. - Build and nurture relationships with followers, industry influencers, and potential clients. - Monitor social media channels for mentions and manage the company’s online reputation. Analytics and Reporting - Prepare regular reports on social media metrics, providing insights and recommendations for improvement. - Evaluate the return on investment (ROI) of social media campaigns, particularly in terms of lead generation and conversion. - Analyze and report on social media performance using analytics tools, and adjust strategies to improve engagement and reach. Advertising and Promotions - Plan and execute paid social media campaigns to promote financial and real estate services, properties, and events. - Manage and optimize the budget for social media advertising to ensure cost-effective campaigns. - Conduct A/B testing on social media ads to determine the most effective strategies. Collaboration and Coordination - Work closely with the marketing, sales, finance, and real estate teams to ensure social media efforts align with overall business objectives. - Collaborate with clients to understand their needs and create tailored social media content that highlights their properties and financial offerings. - Manage relationships with external vendors, including freelance designers, photographers, and videographers. Requirements: - Proven experience as a Social Media Manager or in a similar role. - Portfolio showcasing graphic design work and successful social media campaigns. - Experience with video editing and animation software is a plus - Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or other design tools (Canva, Procreate, etc.). - Excellent written and verbal communication skills. - Creative mindset with the ability to generate innovative ideas. - Ability to manage multiple projects simultaneously and meet deadlines. - Strong understanding of social media platforms, algorithms, and best practices. - Experience with social media analytics and reporting tools. - Creative mindset with the ability to think outside the box and generate innovative ideas. - Strong organizational and time-management skills, with the ability to manage multiple projects simultaneously. Originally posted on Himalayas