Paid Ads Specialist

Paid Ads Specialist (Google Ads, Meta, LinkedIn – Performance Marketing, Remote, U.S. Hours) About the Role We’re hiring a Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms. This is a hands-on role where you’ll manage the full funnel — from campaign strategy and targeting to optimization and reporting — with a clear focus on ROI, lead generation, and scalable growth. If you’re analytical, data-driven, and experienced in improving CPA, ROAS, and conversion rates, this role is for you. Responsibilities Strategy & Planning - Develop and execute paid advertising strategies aligned with business goals - Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other channels - Conduct audience research, keyword analysis, and targeting strategy - Forecast budgets and expected performance with marketing leadership Campaign Management & Optimization - Create, test, and optimize ad creatives, copy, and landing pages - Monitor campaigns daily and optimize for CTR, CPC, CPA, and ROAS - Run structured A/B tests to improve performance - Use automation features such as Performance Max and Dynamic Search Ads - Continuously improve conversion rates and campaign efficiency Collaboration & Coordination - Work with content, design, and analytics teams to ensure campaign alignment - Align paid media efforts with overall marketing and brand strategy - Stay updated on platform features and coordinate with platform representatives Analytics & Reporting - Track and analyze campaign performance across platforms - Prepare weekly and monthly performance reports - Identify trends and provide actionable insights and recommendations - Refine targeting, creative, and budget allocation based on data Requirements - Proven experience managing paid ad campaigns (Google Ads and Meta required) - Strong understanding of PPC metrics, attribution models, and conversion tracking - Hands-on experience with: - Google Analytics - Google Tag Manager - Strong analytical skills with the ability to make data-driven decisions - Excellent communication, organization, and project management skills - Comfortable working remote during U.S. business hours Nice to Have - Experience with additional platforms (YouTube, LinkedIn Ads, TikTok Ads) - Familiarity with automation tools, scripts, and dynamic campaigns - Experience with landing page optimization and funnel strategy - Experience managing ad budgets of varying sizes - Knowledge of remarketing and multi-touch attribution Tools & Tech - Google Ads - Meta Ads (Facebook/Instagram) - LinkedIn Ads - Google Analytics - Google Tag Manager - Paid media and reporting tools Why Join - Own and scale paid acquisition campaigns across multiple platforms - Direct impact on revenue, leads, and ROI growth - Work in a data-driven, performance-focused environment - Opportunity to test, experiment, and optimize at scale - Fully remote role with strong ownership and autonomy What Success Looks Like - Improved ROAS, CPA, and campaign efficiency - Consistent growth in leads and conversions - Effective use of ad budgets - Strong reporting and actionable insights - Continuous optimization and performance improvements Apply Now If you’re a Paid Ads Specialist who can execute, optimize, and scale high-performing campaigns, we’d love to hear from you. Apply now and drive measurable growth through paid marketing.