Creative Services Manager

The Creative Services Manager is a strategic leader responsible for driving the organization’s creative vision and brand execution across all marketing and communications platforms. This role oversees the end-to-end creative function, ensuring that brand expression, visual identity, messaging, and content standards are consistently aligned with enterprise strategy. Acting as a key partner to Marketing, Communications, and senior leadership, the Creative Services Manager ensures all creative output strengthens brand equity, supports growth initiatives, and reinforces the organization’s market positioning. Creative Leadership & Brand Stewardship - Lead the development and execution of a cohesive, enterprise-wide creative strategy aligned to organizational priorities. - Safeguard brand integrity across all internal and external communications channels. - Elevate visual and content standards to reflect a modern, trusted healthcare brand. Operational Oversight & Delivery Excellence - Oversee the creative services function, including design, content development, multimedia, and production workflows. - Establish structured intake, prioritization, and resource allocation processes to ensure timely, high-quality execution. - Balance strategic initiatives with high-volume tactical deliverables in a fast-paced healthcare environment. Cross-Functional Partnership - Collaborate closely with Marketing, Digital, Communications, Clinical, and Executive teams to translate strategic objectives into compelling creative campaigns. - Serve as a senior advisor on creative direction for major initiatives, service line promotions, recruitment campaigns, and community engagement efforts. Innovation & Digital Enablement - Drive innovation in digital storytelling, patient engagement, and multimedia experiences. - Leverage emerging creative technologies and best practices to enhance audience impact and operational efficiency. Team Leadership & Capability Building - Build and mentor a high-performing creative team, fostering a culture of accountability, collaboration, and continuous improvement. - Define performance standards, develop talent pipelines, and ensure scalability of creative capabilities. Performance & Impact Measurement - Establish metrics to evaluate creative effectiveness and brand consistency. - Provide leadership with insights on campaign performance, engagement trends, and brand impact. Requirements - Bachelor’s degree in Marketing, Communications, Design, or a related discipline; advanced degree preferred. - 8+ years of progressive experience in creative leadership, brand management, or integrated marketing within complex organizations. - Proven track record leading in-house creative teams or agency partnerships at scale. - Strong strategic thinking combined with hands-on understanding of design, digital content, and multimedia production. - Experience operating in highly regulated or mission-driven industries preferred. Originally posted on Himalayas