Product Marketing & GTM Lead

Go-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) – Remote | Startup Environment Position Type: Full-Time, Remote Working Hours: Flexible with overlap for U.S. business collaboration About the Role At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming B2B SaaS products. This is not a coordination role. You will be the first GTM hire, responsible for: - Product launch execution - Beta user acquisition - Positioning & messaging - Demand generation - Outreach campaigns - Launch systems & playbooks You’ll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy. If you’re someone who: - Thrives in ambiguity - Loves building from zero - Thinks strategically but executes hands-on - Has launched SaaS products before This role is a strong fit. What You’ll Own Go-to-Market Strategy & Product Launch (Core Focus) - Own the full GTM strategy and execution for: - Product A - Product B - Build launch plans from: - Positioning - Messaging - Campaigns - Distribution - User acquisition - Personally execute initiatives instead of delegating them - Apply learnings from Product A to improve Product B launches Beta User Acquisition & Outreach - Identify and recruit beta users - Execute creative outreach strategies to engage early adopters - Build meaningful relationships with users and collect feedback - Drive early product adoption and engagement Positioning & Messaging - Develop clear, compelling product positioning - Craft messaging that communicates: - Pain points - Value propositions - Product differentiation - Ensure messaging resonates with target audiences and drives action Launch Campaigns & Growth Assets - Build: - Landing pages - Email campaigns - User onboarding sequences - Launch materials - Support demand generation and early growth initiatives - Coordinate with stakeholders and partners to execute launches successfully Playbook & Process Development - Document: - GTM learnings - Launch systems - Outreach workflows - Performance insights - Build repeatable GTM frameworks for future launches - Improve launch efficiency and scalability over time What Makes You a Strong Fit - You thrive in startup environments with high ownership - You are highly execution-focused and move quickly - You can operate independently without heavy structure - You are comfortable wearing multiple hats - You think strategically but execute tactically - You iterate fast based on feedback and data Required Experience & Skills - Proven experience as an early GTM hire (employee #1–5 preferred) - Experience leading at least one successful SaaS product launch end-to-end - 4–8 years of experience in: - Product marketing - Demand generation - Growth marketing - GTM strategy - Strong copywriting and messaging ability - Experience managing: - Outreach - Campaigns - Launch execution - Experience building scalable systems and processes Nice to Have - Experience in early-stage B2B SaaS startups - Familiarity with: - Product-led growth - Beta testing programs - Founder-led marketing - Experience with: - CRM systems - Marketing automation - Landing page builders - Email platforms - Strong understanding of startup growth dynamics and GTM experimentation What a Typical Day Looks Like - Build and optimize launch plans - Refine positioning and messaging - Run outreach campaigns for beta users - Create landing pages and launch assets - Analyze user feedback and campaign performance - Coordinate with leadership and stakeholders - Document systems and improve launch processes In short: You help bring SaaS products to market by owning strategy, execution, growth, and launch operations from end to end. Key Metrics (KPIs) - Successful product launches - Beta user acquisition and engagement - Conversion rates across launch funnels - Pipeline and demand generation performance - Speed and quality of GTM execution - Scalability of launch systems and playbooks Why This Role Stands Out - First GTM hire with high ownership - Direct collaboration with startup leadership - Opportunity to shape multiple product launches - Fast-moving, execution-driven startup environment - Significant growth potential into: - Head of Growth - Product Marketing Lead - GTM Director Interview Process - Initial Phone Screen - Video Interview with Pavago Recruiter - Client Interview with Marketing Leadership - Offer & Background Verification Apply Now If you: - Love building GTM systems from scratch - Thrive in startup execution environments - Know how to launch and grow B2B SaaS products - Want ownership and direct impact This role is a strong opportunity to lead high-impact SaaS launches and growth initiatives.