Google Ads Specialist

About Huzzle At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include fast-growing startups, digital agencies, and tech companies across SaaS, eCommerce, and FinTech. Unlike traditional outsourcing, you’ll be placed directly with a client as a valued, long-term member of their team. About the Company This opportunity is with a performance-driven digital marketing agency focused on scaling revenue through data-led paid media strategies. The company specializes in Google Ads, paid social, and conversion optimization, helping clients maximize ROI across multiple industries. Job Summary We're looking for a results-driven Google Ads Specialist with 2–3+ years of hands-on experience managing and optimizing paid advertising campaigns. In this mid-level role, you'll be responsible for building, managing, and scaling Google Ads campaigns that generate high-quality leads, drive conversions, and deliver measurable ROI. The ideal candidate is analytical, detail-oriented, and confident managing campaigns independently. You should have a strong understanding of Google Ads, conversion tracking, campaign optimization, and performance reporting. This is an exciting opportunity for a performance marketer looking to take ownership of campaigns, work with international teams, and grow their career in digital advertising. Key Responsibilities - Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, and YouTube where relevant. - Conduct keyword research, competitor analysis, and audience targeting to identify growth opportunities. - Monitor and optimize campaign performance against key metrics, including CPC, CTR, CPA, ROAS, and conversion rates. - Manage advertising budgets effectively to maximize campaign ROI. - Write compelling ad copy and test different creatives, messaging, and landing pages. - Implement and troubleshoot conversion tracking using Google Tag Manager and Google Analytics 4 (GA4). - Conduct A/B testing and continuously improve campaign performance. - Analyze campaign data and provide clear, actionable performance reports. - Collaborate with marketing, creative, and sales teams to align campaigns with business objectives. - Stay up to date with Google Ads platform updates, advertising trends, and industry best practices. Requirements - 2–3+ years of hands-on experience managing Google Ads campaigns, ideally within a digital marketing agency or performance marketing environment. - Proven experience managing and optimizing Google Search campaigns, with exposure to Performance Max, Display, or YouTube advertising. - Strong knowledge of Google Ads campaign structures, bidding strategies, keyword targeting, and optimization techniques. - Experience using Google Analytics 4 (GA4) and Google Tag Manager. - Ability to independently manage advertising budgets and make data-driven optimization decisions. - Solid understanding of conversion tracking, attribution, and performance marketing metrics. - Experience conducting A/B tests and improving campaign conversion rates. - Strong analytical and problem-solving skills with excellent attention to detail. - Excellent written and verbal English communication skills. - Ability to work independently in a fast-paced, remote environment. - Comfortable presenting campaign results and recommendations to internal stakeholders or clients. Nice to Have - Google Ads certifications. - Experience managing campaigns for UK, US, or other international markets. - Experience with lead generation campaigns for B2B, SaaS, or service-based businesses. - Familiarity with Looker Studio, CRM platforms, and landing page optimization. - Experience managing multiple advertising accounts simultaneously. Benefits 🌎 Fully remote role with flexible work environment 🚀 Work with high-growth companies and performance-driven teams 📈 Opportunity to scale campaigns with significant ad budgets 🎯 Performance-based bonuses tied to campaign success 🤝 Direct collaboration with international clients and marketing leaders