CFD FX Digital Marketing Manager | Vietnam

Our client is a globally regulated Forex and CFD broker, founded in 2017 and regulated in UK (FCA), UAE (ESCA/DIFC), and Seychelles (FSA). The headquarters is in Dubai with international offices in 13 countries and 200 professional team across the regions. Advantages of our client - Better spreads (28 on gold) - Better rebates ($15 on gold) - Brokeree for copy trade - Loyalty program for IBs - holidays, gold - Fund support for IBs - Client / cash back - Deposit and trade prior to KYC - 30 seconds to register About The Role: The Marketing Manager will lead our marketing efforts within Vietnam. Reporting to the Head of Marketing (Asia) & Global Marketing Head, and working closely with the Country Manager to grow the local business. And leading a team member of Social Media Specialist for all-rounded Marketing strategy and growth. Key Responsibilities: Campaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital marketing (SEO, SEM, social media, content marketing), traditional marketing (where relevant), partnerships, and events. Content Creation: - Lead the creation of high-quality, engaging content tailored to the local audience, including blog posts, social media updates, videos, and other marketing materials. - Collaborate with internal teams and external partners to produce content that aligns with overall marketing strategies and objectives. - Ensure all content is culturally relevant and effectively localized for the target market, considering language, regulations, and local preferences Market Research & Analysis: - Conduct thorough market research to identify trends, competitor activities, and customer insights within Thailand. - Utilize data and analytics to measure campaign performance, identify areas for improvement, and inform future strategies. - Implement A/B testing and other optimization techniques to continuously improve campaign performance. Localization & Adaptation: - Ensure all marketing materials and campaigns are culturally relevant and effectively localized for Thailand, considering language, regulations, and local preferences. - Collaborate with local teams to adapt global strategies to fit regional nuances and market conditions. Stakeholder Collaboration: - Work closely with sales, product, and other internal teams to ensure alignment and synergy across all marketing initiatives. - Partner with external agencies and vendors to enhance campaign execution and performance. Performance Reporting: - Develop and maintain dashboards to track and visualize performance metrics. Compliance & Regulatory Awareness: - Maintain a strong understanding of the regulatory landscape within the Forex and Financial Services industry, ensuring all marketing activities adhere to relevant guidelines. Event Management: - Plan, coordinate, and execute marketing events, including trade shows, webinars, and - promotional events. - Ensure events are aligned with overall marketing strategies and objectives. - Collaborate with internal teams and external partners to ensure successful event execution. - Measure and report on the effectiveness of events, providing insights and recommendations for future improvements Qualifications & Experience: - Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus. - Minimum of 3 years of experience in marketing, with a proven track record of success in developing and executing marketing strategies within Thailand. - Significant experience within the Forex and/or Financial Services industry is highly preferred. - Demonstrable experience leading and managing marketing teams. - Proficiency in developing and executing digital marketing campaigns across various channels. - Excellent analytical skills with the ability to interpret data, generate insights, and measure campaign effectiveness. - Strong communication, presentation, and interpersonal skills. - Fluency in English is essential Originally posted on Himalayas