Senior Growth Lead

ABOUT THE ROLE Own hands-on marketing for an AI-powered hospitality software platform, spanning product marketing and demand generation. You will shape how the product is positioned and build scalable campaigns across digital and in-person channels. WHAT YOU'LL DO - Develop product positioning, messaging, and marketing website pages tailored to customer segments. - Create content such as videos, use cases, blog posts, and webinars that communicate product value. - Research competitors and the market to inform go-to-market strategy. - Own content and design initiatives, and test channels such as newsletters, podcasts, and influencer partnerships. - Plan and execute field marketing, including events, conferences, local campaigns, and relationship-building dinners. - Develop and amplify executive thought leadership across LinkedIn and other channels. - Build and optimize paid advertising campaigns, signup funnels, and lead generation programs. - Use marketing analytics, conversion metrics, and A/B testing to evaluate and improve campaigns. WHAT WE'RE LOOKING FOR - At least 5 years of marketing experience in B2B SaaS or AI, with ownership of campaigns from positioning through execution. - Hands-on experience with paid acquisition, funnel optimization, and measurable conversion outcomes. - Experience across inbound channels such as SEO, content, and social, as well as outbound, events, and field marketing. - Strong writing and messaging skills for technical or complex products, plus experience producing marketing content and coordinating creative assets. - Experience with webinars or events, competitive research, analytics, and experimentation at a fast-growing company. - Hospitality experience is not required; the ability to learn the sector quickly is important. COMPENSATION & BENEFITS Base salary of $150,000 to $240,000 annually, equity of 0.20% to 0.75%, health insurance, and a 401(k) match. Visa sponsorship is not available. LOCATION On-site in San Francisco, California.