Senior Marketing Data & Analytics Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing Data & Analytics Lead based in United States. This senior individual contributor role turns complex marketing data into actionable insights and business decisions. You will lead high-impact analytics initiatives spanning performance measurement, funnel analysis, attribution, forecasting, experimentation, and ROI. Working across Marketing and the broader go-to-market organization, you will help leaders understand performance and identify opportunities for growth. The role combines strong technical analytics expertise with strategic thinking, commercial awareness, and compelling data storytelling. You will build scalable reporting, metrics, dashboards, and analytical frameworks that improve visibility and enable self-service decision-making. Success requires the ability to work independently through ambiguity while influencing technical, operational, financial, and executive stakeholders. This is an opportunity to shape how marketing investments are measured and how data drives growth in a dynamic, multi-channel environment.