Outbound Marketing Specialist

Outbound Marketing Specialist (LinkedIn Outreach, Lead Generation & B2B Prospecting) – Remote | EST Hours Position Type: Full-Time, Remote Working Hours: U.S. Business Hours — EST About the Role At Pavago, one of our clients is hiring an Outbound Marketing Specialist to build and execute outbound systems that generate qualified B2B pipeline opportunities. This is a hands-on, execution-focused role for someone experienced in outbound prospecting, LinkedIn outreach, cold email, lead generation, and high-ticket B2B marketing. You’ll own the outbound process from prospect research and list building through messaging, campaign execution, follow-up, and performance optimization. If you’re proactive, data-driven, strong at copywriting, and know how to turn targeted outreach into qualified conversations, this role is a strong fit. What You’ll Own Outbound Campaigns & Pipeline Generation Build and execute outbound campaigns targeting high-value B2B prospects. You’ll: - Develop scalable outbound prospecting systems - Build outreach playbooks and workflows - Execute campaigns across LinkedIn, email, and other outbound channels - Generate qualified conversations and meetings - Maintain consistent follow-up with prospects - Continuously improve campaign performance Prospect Research & Lead List Building Research and build targeted prospect lists using: - LinkedIn Sales Navigator - Apollo - Clay - ZoomInfo - Similar prospecting platforms You’ll identify and segment prospects based on: - Ideal Customer Profiles (ICPs) - Industry - Company size - Geography - Decision-maker roles - Relevant buying signals Maintain clean and organized prospect databases and campaign trackers. LinkedIn Outreach & Engagement Use LinkedIn as a core outbound and relationship-building channel. Responsibilities include: - Personalized prospect outreach - LinkedIn messaging - Prospect engagement - Strategic follow-ups - Relationship building - Thought leadership support Create and support LinkedIn content designed to increase visibility, credibility, and engagement with target B2B audiences. Cold Email & Outreach Copywriting Write compelling, personalized copy for: - Cold emails - LinkedIn messages - Follow-up sequences - Outreach campaigns - CTAs - Lead magnets Test different: - Messaging angles - Value propositions - Personalization approaches - Subject lines - CTAs - Follow-up strategies The goal is simple: turn relevant prospects into meaningful sales conversations. Lead Magnets & Outbound Assets Create and coordinate outbound assets that improve campaign performance, including: - Lead magnets - Guides - Checklists - Value-driven resources - Prospecting materials Use these assets strategically to improve response and conversion rates. Performance Tracking & Optimization Monitor outbound performance across: - Response rates - Positive reply rates - Engagement - Meetings generated - Qualified conversations - Pipeline contribution Use performance data to improve: - Targeting - Messaging - Personalization - Campaign structure - Follow-up cadence - Prospect segmentation Sales & Leadership Collaboration Work closely with leadership and sales teams to: - Improve prospect targeting - Refine ICPs - Strengthen messaging - Evaluate lead quality - Improve outbound-to-sales handoffs - Generate more qualified pipeline opportunities What Makes You a Strong Fit You: - Understand outbound as a system, not just sending cold emails - Know how to research and identify high-quality B2B prospects - Can write personalized outreach that earns responses - Understand B2B buyer psychology and high-ticket sales cycles - Follow up consistently without relying on constant supervision - Think analytically about campaign performance - Are comfortable testing and iterating quickly - Take ownership of pipeline outcomes - Thrive in fast-moving, remote environments Required Experience & Skills - 2+ years of experience in: - B2B outbound marketing - Lead generation - SDR/BDR - Outbound prospecting - Similar pipeline-generation roles - Strong hands-on experience with LinkedIn outreach - Experience using prospecting tools such as: - LinkedIn Sales Navigator - Apollo - Clay - ZoomInfo - Strong outbound copywriting skills - Experience building and managing multi-channel outbound campaigns - Strong understanding of: - B2B prospecting - ICP development - Buyer psychology - High-ticket B2B sales cycles - Ability to analyze and optimize campaign performance - Excellent written and spoken English - Strong organization and attention to detail - Ability to work independently in a remote environment - Availability during U.S. EST business hours Nice to Have - Experience with high-ticket B2B services or agencies - Experience with: - Smartlead - Instantly - Lemlist - HubSpot - Other outbound automation platforms - CRM management experience - Appointment-setting or pipeline-generation experience - Lead magnet creation experience - Startup or high-growth company experience What a Typical Day Looks Like You might: - Research target accounts and decision-makers - Build segmented prospect lists - Launch LinkedIn and email outreach campaigns - Personalize messaging for high-value prospects - Follow up with active prospects - Engage with target audiences on LinkedIn - Write outbound copy and test new messaging - Review campaign response and conversion metrics - Optimize targeting and sequences - Update campaign trackers and CRM records - Collaborate with leadership on pipeline quality In short: You build outbound systems that turn targeted B2B prospects into qualified conversations, meetings, and pipeline opportunities. Key Metrics for Success - Qualified conversations generated - Meetings booked - Positive response and engagement rates - Pipeline opportunities generated - Prospect targeting accuracy - Lead quality - Outreach conversion rates - Messaging and personalization effectiveness - Consistency of outbound execution - Continuous campaign improvement Why This Role Stands Out - Direct impact on pipeline and business growth - Ownership of outbound execution from end to end - Opportunity to build and improve outbound systems from the ground up - Hands-on exposure to: - LinkedIn marketing - Cold outreach - B2B prospecting - Copywriting - Lead generation - Pipeline development - Direct collaboration with leadership - Fully remote environment - Strong growth potential into: - Senior Outbound Marketing Specialist - Growth Marketing - Demand Generation - Business Development - Growth / Outbound Lead Interview Process - Initial Screening Call - Spark Hire Intro Video - Video Interview with Pavago Recruiter - Practical Assessment – Outbound Strategy / Messaging Exercise - Client Interview - Offer & Onboarding Apply Now If you: - Know how to build targeted B2B prospect lists - Have hands-on LinkedIn and cold outreach experience - Can write personalized messaging that generates responses - Understand how to turn outbound activity into qualified pipeline - Enjoy testing, optimizing, and improving campaigns We’d love to hear from you. Apply with examples of outbound campaigns, prospecting systems, LinkedIn outreach, or lead-generation strategies you’ve built or managed. #OutboundMarketing #LeadGeneration #B2BMarketing #LinkedInOutreach #ColdEmail #SalesDevelopment #Prospecting #PipelineGeneration #RemoteJobs #GrowthMarketing