Marketing Automation Specialist

Category: IT Services Location: Job Title:Marketing Automation / Lifecycle Marketing Specialist Experience Required:5+ Years of Relevant Experience (Mandatory) Location:Remote Working Days:Monday to Friday Working Hours:3:30 PM – 1:30 AM (US Business Hours, EST Shift changes as per day light saving time). Role Overview We are looking for a detail-oriented and technically strong Marketing Automation / Lifecycle Marketing Specialist with hands-on experience in Braze and data-driven campaign execution. The ideal candidate will be comfortable working at the intersection of marketing, product, and data teams to build, optimize, and scale lifecycle campaigns. Must-Have Skills - Strong hands-on experience withBraze - Advanced SQL skills (joins, CTEs, window functions, complex segmentation logic) - Experience withHightouchor similar reverse ETL tools - Solid experience withLiquid templatingfor dynamic and personalized messaging - Proven track record of building and optimizing lifecycle marketing campaigns - Strong understanding of event-driven architecture in marketing systems - Ability to troubleshoot and resolve data discrepancies across systems - Comfortable collaborating with marketing, product, and data teams Nice-to-Have Skills - Experience with Google Tag Manager (GTM) - Familiarity with Amplitude - Experience with Segment (CDP) - Experience working with Snowflake - Background in growth marketing or experimentation-driven environments Details Originally posted on Himalayas