Demand Generation Strategist

This is a remote position. Our client is looking for a full-timeDemand Generation Strategistto design and lead programs that transform brand awareness into qualified opportunities and measurable growth. Over the past few years, they have built a strong reputation in thefinancial and tax consulting industry, delivering innovative solutions that empower businesses to thrive through strategic expertise and client-focused service. This role is ideal for a strategic, data-driven marketer who understands the intersection of content, paid media, and analytics. The Demand Generation Strategist will translate theirAccount-Based Marketing (ABM)strategy into high-performing campaigns that guide prospects through the buyer’s journey — from first interaction to meaningful engagement. Responsibilities - Develop acomprehensive demand generation strategythat aligns with company growth objectives and enhances the Account-Based Marketing (ABM) framework. - Deeply analyze theIdeal Customer Profile (ICP)to identify industries, roles, and pain points that influence purchase decisions. - Audit current marketing and sales assets to uncover gaps and opportunities that improve the customer journey. - Design and implementmulti-touch campaignsintegrating email, social, paid media, and retargeting to nurture accounts from awareness to conversion. - Collaborate with internal teams — including content, social media, paid media, and business development — to bring campaigns to life with cohesive messaging and creative execution. - Translate strategic goals into clear, actionable steps with defined stages, metrics, and conversion points. - Partner with the content and creative teams to develop resources that engage audiences throughout the funnel. - Measure and optimize all campaign touchpoints to improve engagement, conversion, and pipeline contribution. - Define and trackkey performance indicators (KPIs)such as engagement rate, account activation, and opportunity creation. - Work closely with thePardot Administratorand other team members to ensure accurate tracking, automation, and reporting across systems. - Analyze performance data and present actionable insights to refine campaigns and maximize ROI. - Serve as thestrategic connectorbetween marketing, content, and business development to ensure all outreach and nurture efforts align. - Contribute to the development ofplaybooks and frameworksthat improve scalability and efficiency for future campaigns. Requirements - 5+ years of experience inB2B demand generation or growth marketing, ideally within financial services, consulting, or professional industries. - Deep understanding ofAccount-Based Marketing (ABM)and its execution across multiple channels. - Proven track record designing and optimizing multi-channel campaigns that drive engagement and pipeline growth. - Hands-on experience withmarketing automation and CRM platforms(e.g., Pardot, HubSpot, Salesforce, or similar). - Strong analytical mindset with the ability to extract insights from data and turn them into actionable recommendations. - Excellent communication, organization, and project management skills. - Strong collaboration skills with the ability to work cross-functionally and influence without authority. Qualifications - Bachelor’s degree in Marketing, Business, Communications, or a related field. - Familiarity with demand generation KPIs and funnel metrics. - Experience with paid media platforms, marketing automation workflows, and lead-scoring models. - Adept at balancing strategic planning with hands-on execution. - Comfortable managing multiple campaigns simultaneously in a fast-paced, results-oriented environment. Benefits - Full-time, 100% remote positionwith flexible working hours. - Opportunity to lead impactful demand generation initiatives within a respected, fast-growing firm. - Exposure to cutting-edgeB2B marketing strategies, including ABM, automation, and data analytics. - Collaborative, high-performance work culture that values innovation and results. - Competitive salary in USD and long-term professional growth opportunities. Originally posted on Himalayas