Marketing Manager - ERP

Category: Consulting Location: - Looking for a Marketing Manager to take ownership for creating marketing strategy and executing the same. - You will plan and execute a campaigns online and offline marketing to build awareness of our business within our target B2B audience, help position us as a thought leader and further grow our sales pipeline. - Strategy; turn business objectives into a robust and effective marketing strategy to help the business achieve its goals. - Budget; manage and report on the marketing budget. - OEM Management - Responsible for the output and performance of our content and digital marketing - Stakeholder Management; work collaboratively with a variety of stakeholders across sales and product management to ensure there is buy in and understanding about future marketing campaigns. - Sales Support; support the sales team with collateral and content to help them convert more prospects. - Demand Generation; utilise a variety of tools and tactics to generate leads and drive pipeline growth. - Content Marketing; the execution of a variety of content marketing activities - thought leadership, blogs, ebooks, webinars and video - ensuring quality is high. - Responsible for the website, ensuring content is optimised for SEO, and build our presence across our social channels - LinkedIn, Twitter and Facebook. - Automate marketing tools, ensure marketing and sales activities are connected - Assist in the analysis and mapping of client business requirements to application solutions; - Develop and deliver progress reports, proposals, requirements documentation and presentations; - Oversee design and solutions to meet the needs of business requirements. - Present formal presentations and executive summaries to senior management to provide recommendations and status updates; - Should be able to understand and map domain requirement with standard functionalities available in ERP; Requirements - Experience of 3-5 years in ERP / Digital Solution marketing activities - Demonstrable experience of building and executing a marketing strategy that positively impacts awareness and pipeline growth. - Excellent written skills with the ability to present at board level and inspire a team. - Broad experience across online and offline marketing channels. - Excellent relationship building skills. - Track record of managing external marketing agencies if necessary - Experience in running campaigns, events, workshops - Budget management experience. - MBA is preferred but not mandatory; - Hands on experience in using lead generation tools and CRM - Applicants must be willing to travel overseas; - Good communication skills and interpersonal skills at all levels; - Able to work independently with minimum supervision & under pressure; Details Originally posted on Himalayas