Senior Martech & Automation Manager

Role Overview As the Senior Martech & Automation Manager, you will serve as a key conduit between the CRM, Marketing, and Product teams, maintaining a strong focus on core CRM operations. In this role, you will be responsible for configuring, managing, and optimizing our primary CRM and marketing automation platforms to support smooth campaign execution and reliable user engagement, ensuring we have the infrastructure and framework to enable personalisation and automation at scale. You will lead day-to-day CRM operational efforts, ensuring seamless journey setups, lifecycle campaign execution, and data accuracy across tools. Balancing regular execution with process improvements, you will assist team members with technical queries, resolve workflow bottlenecks, and keep CRM and marketing automation running efficiently across global markets. Key Responsibilities - Platform Administration & Operations: Manage the daily administration and health of our MarTech tools, maintaining clean data connections and reliable performance. - Bonus & Promotion Engine: Oversee development and adoption of internal bonus & promotional engines. - Dynamic Creative & AI Implementation: Help introduce and manage Dynamic Creative Optimization (DCO) platforms, dynamic content and AI creative tools, building logic and templates that streamline localized asset delivery. - CRM & Automation operations: Build, test, and launch automated multi-channel marketing workflows using complex personalisation logic, API triggers, and template scripting (Liquid). - Team Support & Enablement: Guide and support team members on Martech tools, helping marketing and CRM teams get the most out of the stack. - Team Management: Foster a positive, collaborative work environment while nurturing your team of automation & CRM technical specialists - Technical Support & Troubleshooting: Help troubleshoot technical bugs and data integration issues, collaborating with engineering teams when deeper technical fixes are needed. - Workflow Improvements: Identify operational bottlenecks in campaign setup and deploy practical automation to speed up campaign execution. - Attribute & Analytics: Partner with data and engineering teams to ensure accurate conversion tracking, user attribution, and compliant consent management. - Cross-Functional Collaboration: Translate marketing goals into technical requirements for product and dev teams. Key Skills & Qualifications - Experience: 4+ years of hands-on experience in Marketing Operations, CRM Technology, or MarTech execution, preferably in fast-paced sectors like iGaming, Fintech, or e-commerce. - Platform Expertise: Strong hands-on experience with CDPs, CRM Tools (e.g., Optimove, Braze) and exposure to DCO tools (e.g., Celtra, Bannerflow) and campaign AI tooling. - Technical Skills: Solid proficiency in templating languages (eg HTML/ Liquid), basic understanding of APIs and SQL, and strong technical problem-solving skills. - Practical Problem Solving: Pragmatic, detail-oriented approach to troubleshooting issues and optimizing operational workflows. - Project Delivery: Experience managing technical tasks in Agile settings (e.g., Jira, Monday.com http://Monday.com) and collaborating effectively across teams. Who We Are At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide. Benefits - Hybrid work policy - 4 weeks of Workation (T&C apply) - Well-being allowance to support your active lifestyle - Private health insurance - Discounts across a range of retailers, gyms, bars & restaurants - We offer an employee assistance program that can provide help and guidance during challenging moments CALL TO ACTION In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen! Would you be a good fit for the Leo Pride – give us a roar! As our company working language is English, we’d like to see your CV in English, please