VP, Marketing

About Pavilion Pavilion began as a bold experiment to solve a personal problem. In the early 2010s, founder Sam Jacobs realized that the higher he climbed in go-to-market leadership, the lonelier the journey became. Those peer conversations – equal parts therapy, strategy, and camaraderie – sparked a global community of GTM professionals united by shared learning and support. Today, Pavilion serves nearly 10,000 members worldwide with industry-leading retention and profitability. At over $10M ARR, the brand is synonymous with excellence in GTM leadership. The Opportunity We're seeking a Vice President of Marketing to lead Pavilion's next era of growth—defining how we attract, engage, and retain members across their full journey. This is a high-impact leadership role for a strategist with expertise in today’s growth marketing tactics, who blends creativity with discipline and understands that long-term growth depends on both attraction and retention. Demand generation expertise is central to this role: you should be someone who has personally built and run acquisition programs, not just directed them through partners. You should also be fluent in building AI-driven tools and workflows — able to speak concretely about agents or automations you've built and the measurable impact they had on a marketing team's output. Core Responsibilities Growth Oversight (≈30%) - Bring demand generation expertise directly to the table: paid, SEO, and event acquisition programs, whether run in-house or supported by agencies. - Manage external agencies running paid, SEO, and event campaigns, with the credibility to evaluate and challenge their strategy rather than simply relay it. - Maintain ROI discipline and brand alignment across acquisition programs. - Test and evaluate new channels to reach GTM professionals globally. AI-Driven Enablement - Build and deploy AI agents and automated workflows that support marketing functions — for example, content production, segmentation, campaign reporting, and/or lead scoring. - Bring specific, namable examples of AI tools or agents you've built in past roles, along with the business impact they had (time saved, output increased, cost reduced, etc.). - Stay ahead of emerging AI technologies and embed them into team workflows. Member Lifecycle Marketing - Create programs that drive activation, engagement, and renewal. - Partner with Sales & Success on onboarding, nurture, and milestone communications. - Develop referral and win-back campaigns that turn satisfied members into advocates. Brand & Communications - Lead Pavilion's brand presence across web, social, events, and content. - Oversee thought leadership, PR, and storytelling that elevate Pavilion's reputation and member value. - Collaborate with Education and Community teams to highlight member success and insights. Strategy & Leadership - Build an integrated marketing plan that balances brand storytelling, lifecycle engagement, and scalable growth. - Translate Pavilion's mission into clear messaging across every touchpoint—from awareness through renewal. - Partner with leadership to evolve brand architecture and positioning. - Define and measure success across acquisition, retention, and member satisfaction. - Lead a small, high-performing team (3–4 people). - Foster collaboration, accountability, and creative excellence. - Establish key marketing KPIs, dashboards, and optimization frameworks. Required Skills & Experience - 8+ years in marketing, including 3–5 in leadership within membership, community, or subscription models. - Demonstrated demand generation expertise — direct, hands-on experience building and running paid, SEO, or other acquisition programs, not solely managing agencies. - Proven success in integrated brand and lifecycle marketing. - Experience managing agencies or contractors for acquisition programs. - Hands-on experience building AI agents or AI-driven workflows for marketing use cases, with the ability to name specific tools or systems built and describe their measurable impact. - Strong content and communications background; comfort with analytics and budgets. - Excellent collaboration and communication skills. - Preferred: Experience in B2B SaaS or professional development; understanding of retention tactics, event marketing, and community storytelling. What Success Looks Like First 90 Days - Audit demand generation and lifecycle performance. - Identify quick wins for engagement and retention. - Recommend and begin building AI tools/agents and process improvements. - Build alignment with leadership and member-facing teams. First Year - Improved engagement, retention, and referral metrics. - Efficient, brand-aligned acquisition, with demonstrated hands-on demand gen contribution. - Clear ROI from AI agents and workflows built and deployed within the team. - Unified brand and communication framework. - Marketing positioned as a driver of both growth and member satisfaction. Why Pavilion? - Be part of a mission-driven organization that prioritizes the professional growth and success of its members above all. - Competitive salary + performance bonus tied to acquisition, retention, and engagement - Stock options in a profitable, mission-driven company - Comprehensive health benefits and professional development budget - Flexible, remote-friendly work environment - Access to Pavilion membership and education Salary: $200,000 - $225,000 Originally posted on Himalayas