BI Data Analyst

PLAYERSBEST is an online lead generation company that creates quality leads in highly competitive verticals, such as iGaming, Financials, Health and Communications. We focus on building high-end websites with quality content that let customers make an informed decision about the product they’re about to buy or sign-up to. We pride ourselves on adopting a customer-focused approach to quality and usability. About the role We are looking for an experienced BI Data Analyst who is motivated to take on an amazing new adventure: developing and maintaining data analysis structures and derive actionable recommendations to boost company revenue. What you'll do - Monitor, analyze, and report on the performance of our different acquisition channels. - Develop and maintain dashboards to track key metrics such as traffic sources, conversion rates, lifetime values. - Design and implement data strategies to optimize our marketing efforts. - Translate complex datasets into actionable insights to guide marketing decisions and growth initiatives. - Analyze user journeys to assess the potentials for optimization for our acquisition channels - Design and analyze A/B tests for landing pages, offers, and affiliate traffic strategies. - Develop predictive models to forecast traffic, conversion, and revenue outcomes across affiliate segments. - Ensure the accuracy, integrity, and consistency of affiliate marketing data by working closely with engineering and product teams. - Define and enforce data collection standards and best practices. - Communicate findings and recommendations clearly to non-technical stakeholders. - Work with tools such as SQL, Python/R, Google Analytics, Looker/Tableau - Identify reporting issues through anomaly detection and behavioral analysis. - Share best practices and help foster a data-driven culture. What we're looking for - 5+ years of experience in data analytics, ideally with 2+ years specifically in performance or affiliate marketing analytics. - Proficiency in SQL: Strong ability to query large datasets across multiple tables and optimize complex joins. - Experience with Analytical Tools: Hands-on experience with data visualization and BI platforms (e.g., Looker, Tableau, Power BI). - Statistical Programming: Working knowledge of Python or R for advanced analytics, data wrangling, and automation. - A/B Testing & Experimentation: Experience designing, executing, and analyzing split tests with an understanding of statistical significance. - Data Modeling & Forecasting: Ability to create predictive models and perform regression, cohort, and lifetime value analysis. - Deep knowledge of affiliate channels, performance marketing KPIs, attribution models, and conversion funnels is a plus - Proven track record of turning data into actionable insights that drive business decisions and ROI improvements. - Experience working in fast-paced digital or e-commerce environments. - Strong Communication Skills: Ability to present complex data in a clear, concise, and actionable manner to non-technical stakeholders. - Business Acumen: Capable of understanding marketing strategy and aligning data initiatives with business goals. - Problem-Solving Mindset: Analytical thinker with a proactive approach to identifying and solving problems. What we offer - Real Impact: Your insights will directly shape marketing strategy and revenue decisions — this is a role where data drives the business, not just the reports - Interesting & Diverse Data: Work across multiple competitive verticals and acquisition channels, with complex, real-world datasets that will challenge and grow your analytical skill set - Collaborative Environment: Work closely with engineering, product, and marketing teams in a dynamic, data-driven culture that values your expertise - Competitive Compensation: A competitive salary, performance-based incentives, and private healthcare benefits - Flexible & Remote-Friendly: Work remotely, on-site, or hybrid — with the flexibility to suit your lifestyle Originally posted on Himalayas