PR Specialist

Responsibilities: - Publications in External Media: Build relationships with media and journalists. Ensure consistent, high-quality publications in relevant outlets to establish brand credibility; - Awards: Identify and apply for industry-relevant awards to boost visibility and enhance company reputation; - Event Planning: Organize and plan events, aligning with PR and marketing goals. Develop communication strategies around key events for maximum exposure and engagement; - Pitching Speakers: Proactively pitch company representatives as speakers at conferences, podcasts, and industry events; - Personal Brand Development: Assist key company figures in building and promoting their personal brands through LinkedIn, expert content, and thought leadership; - Review Platforms: Monitor and maintain communication on review platforms (G2, Trustpilot, etc.), ensuring positive brand representation; - Sales Materials Development: Create sales materials such as case studies, media kits, and one-pagers to support PR and sales teams; - Industry Organization Search & Evaluation: Identify and evaluate relevant industry bodies (TAG, IAB Tech Lab, etc.) for potential collaboration and membership; - Speech Writing: Prepare speeches and presentations for executives, ensuring alignment with company messaging; - Rebranding Initiatives: Manage external communication for rebranding efforts, including press releases, media outreach, and public perception management. Hard Skills: - Proven success in media pitching (6+ publications per year in Tier 1 media outlets); - Experience executing a mix of free and paid PR activities (50/50 balance); - Success in identifying and applying for relevant industry awards; - Experience in personal brand development for key individuals; - Minimum 2 years in a PR role, focusing on strategic communications and media relations. - Fluent English (Upper Intermediate/Advanced); Huge Plus: - Knowledge of the AdTech landscape and organizations (TAG, IAB, VideoWeek, etc.); - Experience with review platforms (G2, Trustpilot) and ensuring positive reviews; - Event planning and PR event coverage, including post-event analysis; - Expertise in rebranding strategies and aligning PR efforts with new branding initiatives; - Strong speech-writing skills and experience preparing executives for speaking engagements. Benefits: - Flexible work setup: Choose between fully remote, hybrid, or office-based in Kyiv, Odesa, or Mykolaiv with refreshments/snacks and dedicated spaces for relaxation and leisure activities. - Professional growth: Join a strong team, access courses and conferences, and utilize our electronic library for continuous learning. - Performance-based annual salary reviews: Fair and competitive compensation tied to your work performance. - Work-life balance: Enjoy 22 paid vacation days per year. - Well-being support: Comprehensive medical insurance, paid sick leaves, and access to a corporate psychologist. - Vibrant corporate culture: Offsite parties, celebrations, team-building activities, sporting events, and corporate gifts/bonuses. Originally posted on Himalayas