SEO-Driven Product Owner (US-Focus)

Growth Leads is a leading online lead generation firm specializing in competitive verticals such as iGaming, Financials, Health, and Communications. We develop high-end websites with quality content, helping customers make informed decisions before signing up or making a purchase. Our success is driven by a customer-first approach, emphasizing quality and usability. About the role We are seeking an experienced and motivated SEO-Driven US Product Owner to manage one or more of our websites. This role is ideal for someone with a strong background in SEO-driven lead generation, a deep understanding of the US iGaming market, and a proven ability to scale resources via freelancers to drive product growth. As a Product Owner, you will have full commercial and product responsibility, requiring a mix of entrepreneurial thinking and strategic execution. What you'll do - Oversee and manage one or more affiliate websites, ensuring their growth and performance. - Develop and execute strategic SEO and content initiatives to drive traffic and conversions. - Manage a team of in-house staff and freelancers, overseeing task allocation and quality control. - Optimize site usability, content strategy, and overall user experience. - Conduct market and competitor analysis to identify trends and opportunities. - Monitor performance metrics, prepare reports, and adjust strategies accordingly. - Develop and manage project budgets, timelines, and resources efficiently. - Ensure alignment with editorial standards, SEO best practices, and monetization strategies. - Identify and implement new growth opportunities, including additional traffic sources and conversion optimization techniques. What we're looking for - Minimum 2 years of experience as a project manager in online marketing. - Expertise in SEO for the US market, including content strategy, UX optimization, CRO, and traffic acquisition. - Strong understanding of the US iGaming market, ideally with experience building iGaming assets. - Experience with Sweepstakes Casinos, including familiarity with the regulatory landscape, operator promotions, and player acquisition strategies specific to this segment. - Hands-on experience with WordPress and managing content-driven sites. - Proven ability to lead and manage small teams effectively. - Experience in project management methodologies (e.g., Scrum, Agile). - Native English speaker (American English preferred). - Creativity in developing new content and marketing concepts. - Proactive, adaptable, and highly collaborative. What we offer - Collaborative Environment: Work alongside experienced SEO, content, and tech specialists in a dynamic environment that rewards proactive thinking - Competitive Compensation: A competitive salary and private healthcare benefits, with performance-based incentives tied to the growth of your product - Remote-Friendly: Flexible work schedules and the autonomy to work from wherever you do your best work Originally posted on Himalayas