Marketing Automation Specialist

Category: Marketing Location: The Marketing Automation Specialist will own, rebuild, and scale My Amazon Guy’s marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue-driving engine. This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure, integrity, and long-term scalability. About My Amazon Guy My Amazon Guy (MAG) is a full-service Amazon growth agency helping established Amazon sellers ($40K–$10M+ revenue) optimize, scale, and professionalize their Amazon businesses. We generate leads through authority-driven content (YouTube, LinkedIn, SEO), paid media (Google & Meta), outbound ASIN review videos, and our Free Audit offer. MAG is a thriving digital marketing agency with 500+ employees and a diverse global client base. Our culture is dynamic, performance-driven, and built around innovation and operational excellence. Key Responsibilities - HubSpot Architecture & Governance - Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic - Remove deprecated workflows and redundant structures - Deduplicate contacts and companies - Redesign lifecycle stages for clarity and reporting integrity - Implement clean segmentation logic - Establish naming conventions and governance standards - Restrict permissions and prevent ad hoc workflow creation - Document system architecture and operational processes - Lifecycle Marketing & Automation - Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer) - Develop dynamic segmentation frameworks based on intent and readiness - Design and optimize automated nurture journeys - Align marketing automation with sales handoff rules - Eliminate unnecessary broadcast email volume - Ensure all workflows are tied to measurable revenue movement - BDR & Marketing Alignment - Align outbound outreach (ASIN review videos and follow-ups) with automation logic - Prevent overlapping or contradictory messaging - Ensure intent signals trigger correct actions - Maintain clean routing and lifecycle transitions - Connect human sales outreach with automation systems - Attribution & Funnel Clarity - Work across platforms including: - HubSpot (CRM) - ActiveCampaign - Instantly - Google Ads - Meta Ads - Retention.com - WordPress - GA4 - Google Tag Manager - Google Search Console - Google Business Profile - Trustpilot - You will: - Standardize UTM governance - Improve multi-touch attribution visibility - Align ad reporting with lifecycle progression - Improve MQL → SQL → Opportunity tracking - Reduce reporting ambiguity for leadership - Marketing Infrastructure Protection - Create segmentation request protocols - Establish automation standards - Protect system integrity from short-term workarounds - Maintain documentation and system clarity - Serve as long-term owner of marketing systems governance Requirements - 5+ years in Marketing Operations, RevOps, or Marketing Technology - Deep, hands-on HubSpot experience (required) - Proven experience cleaning and restructuring complex CRM environments - Strong understanding of paid media funnels and conversion tracking - Experience with lifecycle marketing, lead scoring, and segmentation frameworks - Experience building or restructuring automation systems - Comfortable enforcing governance and setting system standards - Experience working with distributed teams (Filipino team experience preferred) Technical Requirements - A computer with dual monitor setup is required - Computer with at least 8GB of RAM - Must have at least 25 MBPS internet speed - Camera with at least 1080p resolution​ Benefits - 40 hours a week, 8 hours a day - Competitive salary base - Permanent work-from-home setup - Unlimited FREE access to MAG School courses and SOP Library - Work schedule is in Eastern Standard Time (EST), Monday-Friday only - Opportunities for professional development and career advancement Details Originally posted on Himalayas