Senior Creative Strategist - Paid Social (Meta Ads)

Senior Creative Strategist (Paid Social | Meta Ads) – Remote | EST Hours Position Type: Full-Time, Remote Working Hours: EST Business Hours About the Role We’re hiring a highly creative and performance-driven Senior Creative Strategist – Paid Social to lead Meta advertising campaigns across multiple brands and accounts. This is not a traditional media buyer role focused only on dashboards and bid adjustments. Your biggest strength should be your ability to: - Create winning ad concepts - Develop strong hooks and messaging - Direct UGC and storytelling - Turn creative ideas into profitable ad campaigns You will own campaigns from: Idea → Creative Strategy → Launch → Optimization → Scale while being fully accountable for: - CPL - CPA - ROAS - Creative performance - Growth outcomes If you thrive at the intersection of: - Performance marketing - Consumer psychology - Storytelling - Paid social creative strategy This role is a strong fit. What You’ll Own Meta Ads Campaign Ownership - Build, launch, manage, and scale: - Facebook Ads - Instagram Ads - Manage multiple client accounts simultaneously - Handle monthly ad budgets ranging from: - $10K - $50K - $250K+ - Optimize campaigns for: - Lead generation - E-commerce - Customer acquisition - ROAS - CPA - Conversion growth Creative Strategy (Primary Focus) This is a creative-first role. You will: - Develop original ad angles and campaign concepts - Create: - Hooks - Messaging frameworks - Positioning strategies - Offer narratives - Write detailed creative briefs for: - Video editors - Graphic designers - UGC creators - Lead UGC direction including: - Scripting - Storytelling - Creator guidance - Emotional framing - Shape high-converting paid social narratives from scratch - Continuously test fresh creative concepts and iterations Performance Optimization - Monitor campaign performance daily - Analyze: - CPL - CPA - CTR - ROAS - Hook rates - Watch time - Conversion metrics - Identify winning creatives and scale them aggressively - Optimize: - Audiences - Creatives - Offers - Funnels - Landing page alignment - Improve performance primarily through creative iteration — not just media buying Creative + Data Feedback Loop - Use performance data to improve: - Messaging - Storytelling - Offers - Emotional triggers - Understand: - Why ads convert - Why creatives fail - What psychological angles drive performance - Iterate quickly using data-backed creative insights Collaboration & Leadership - Work closely with: - Designers - Editors - Creators - Marketing leadership - Align campaigns with revenue and growth goals - Operate independently with high ownership - Drive a strong creative testing culture across accounts What Makes You a Strong Fit - You think creatively first and analytically second - You understand emotional drivers behind conversions - You proactively bring new ideas and testing angles - You move fast without sacrificing quality - You are highly accountable for outcomes - You thrive in fast-paced growth environments Required Experience & Skills - 3+ years running high-level Facebook and Instagram ad campaigns - Proven experience managing: - $10K+/month ad spend - Preferably $50K–$250K+ budgets - Experience managing multiple client accounts simultaneously - Strong hands-on creative strategy experience including: - Ad concepts - Creative briefs - Storytelling - UGC direction - Messaging frameworks - Strong copywriting and hook-writing ability - Deep understanding of: - Meta Ads Manager - Facebook Business Suite - Pixel tracking - Attribution - Conversion optimization Important Candidates focused only on media buying without strong creative strategy involvement will not be a fit. What Separates Top Candidates - Portfolio of winning Meta ad creatives - Experience scaling successful creatives quickly - Strong understanding of: - Direct-response psychology - UGC performance - Creative psychology - Conversion flows - Hands-on experience directing: - Creators - Video concepts - Ad scripting - Experience with: - E-commerce brands - Lead generation funnels - Info products - SaaS - DTC brands - AI-assisted creative workflow experience using: - ChatGPT - Claude - AI scripting tools - AI concept generation What a Typical Day Looks Like - Review ad performance and creative metrics - Brainstorm and develop new ad angles - Write creative briefs and hook variations - Coordinate with editors and designers on ad production - Launch and optimize Meta campaigns - Analyze creative winners and losers - Iterate campaigns based on conversion data - Test new messaging frameworks and offers In short: You drive growth by creating and scaling high-performing paid social creatives that consistently convert. Key Metrics for Success (KPIs) - Improved CPL, CPA, and ROAS - Speed of creative testing and iteration - Performance of ad creatives across accounts - Scalable campaign growth - Creative hit rate and winning ad identification - Consistent account growth and profitability Why This Role Stands Out - Creative-first paid social role - High ownership across strategy and execution - Opportunity to work on large-budget Meta campaigns - Strong influence on revenue and growth outcomes - Fast-paced performance marketing environment - Freedom to aggressively test creative ideas - Exposure to scaling brands and multi-account growth Interview Process - Initial Phone Screen - Video Interview with Recruiter - Client Interview - Offer & Background Verification Apply Now If you: - Know how to create Meta ads that actually convert - Understand storytelling and direct-response psychology - Love testing creative angles - Thrive owning performance outcomes This role is a strong fit for creative strategists who combine performance marketing, consumer psychology, and paid social execution to drive measurable growth.