Marketing Virtual Assistant (AC - 10162024 - PTMVA)

Position: Marketing Virtual Assistant Number of hours: 20 hours/week Schedule: BST Tasks required: - Manage and optimize GMB profiles by regularly updating business information, photos, and offers, while securing organized business directory listings to enhance local search visibility. - Create, schedule, and manage posts on Facebook and LinkedIn to boost engagement and grow the audience, while monitoring interactions and assisting with paid ad campaigns, ensuring targeted reach and performance tracking. - Assist in creating and managing MailChimp email marketing campaigns, including list management, scheduling, performance reporting, and designing detailed email templates and newsletters. - General virtual assistant tasks include managing calendars, schedule meetings, provide administrative support, handling client communication, conduct research for marketing initiatives, and prepare reports and presentations on marketing performance. - Stay up-to-date with industry trends and emerging platforms to keep the company’s marketing strategies current - Research and develop marketing opportunities and plans, understand consumer requirements, identify market trends, and suggest system improvements to achieve the company's marketing goals. - Other ad hoc tasks that would be assigned Requirements: - Proven work experience as a Virtual Assistant with a focus on marketing support - Strong knowledge and experience in Google My Business profiles - Good understanding of market research techniques, statistical and data analysis methods - Excellent working knowledge of Facebook, LinkedIn, Instagram and other social media platforms for business purposes - Experience in using MailChimp or other email marketing platforms - Familiarity with tools such as MS Office, Google Workspace, and project management software (e.g. Asana, Trello) is a plus - Solid knowledge of marketing techniques and principles - Thorough understanding of social media and web analytics - Excellent organizational and multitasking skills - Creativity and commercial awareness - Excellent command of written and spoken English - Self-disciplined and organized; able to consistently hit daily and monthly targets with limited supervision - Must be able to show a portfolio of relevant work experience for skill set references Originally posted on Himalayas