Social Media Manager (PB - 05132025 - PTSMM)

Position: Social Media Manager Number of hours: 20 hours/week Schedule: EST Tasks required: - Assist in ideating and building monthly content calendars - Create engaging short-form content (Reels, TikTok, carousels, memes, stories) - Schedule and publish content across Instagram, TikTok, and Facebook - Monitor trends and suggest creative adaptations for the company’s brand - Reply to DMs, comments, and brand mentions in a consistent tone of voice - Support community building through authentic interaction - Help moderate future brand-led groups (e.g., private Facebook communities) - Track competitor activity and viral trends in the tattoo/skincare space - Monitor engagement metrics and follower growth - Prepare short weekly performance reports with insights and learnings Focus Channels: - Instagram: Main visual storytelling and engagement platform - TikTok: Trend-forward, short-form video for virality and discovery - Facebook: Support regular brand updates and community growth; potential to manage a private group - Reddit & Podcasts: Monitor discussions and suggest advertising opportunities Success Metrics (KPI) - Growth in engagement rate and followers (Instagram, TikTok) - Consistent and quality content output - Fast, on-brand community response times - Content reach and virality, especially for Reels/TikTok - Initiative and trendspotting Requirements: - Currently pursuing or recently graduated with a degree in Marketing, Communications, Media, or a related field - Prior internship or freelance experience in social media, marketing, or content creation is a plus - Familiarity with managing brand accounts on Instagram, TikTok, and Facebook - Proficiency in content creation tools such as Canva, CapCut, Lightroom, or similar - Understanding of platform algorithms and content trends, especially for Instagram Reels and TikTok - Basic knowledge of analytics tools (e.g., Instagram Insights, TikTok Analytics) - Ability to use scheduling platforms (e.g., Later, Buffer, or Meta Business Suite) is a plus - Strong copywriting ability with a witty, relatable, and brand-consistent tone - A good visual sense and understanding of brand aesthetics - Confident in creating and editing short-form video content - Comfortable engaging with audiences via DMs, comments, and mentions - Highly organized with the ability to manage content calendars and multiple deadline - Self-motivated and able to work independently in a remote setting - Comfortable receiving and applying feedback quickly - Passion or strong interest in tattoo culture, skincare, or lifestyle branding - Fast learner who stays up to date on social media trends - Detail-oriented, proactive, and eager to contribute creative ideas - Fluent in English (written and spoken) Originally posted on Himalayas