Inbound Marketing Manager

Inbound Marketing Manager (B2B Pipeline & Demand Generation) Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role We’re hiring a content-driven and inbound-focused Inbound Marketing Manager to build and scale a high-performing organic B2B lead generation engine. This is not a cold outreach role. Your focus will be: - Creating high-performing LinkedIn content - Driving meaningful audience engagement - Turning conversations into qualified pipeline - Building repeatable inbound growth systems You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building. This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement. What You’ll Own Content-Driven Lead Generation (Primary Focus) - Create and manage high-performing: - LinkedIn posts - Carousels - Hooks - Content campaigns - Develop content angles that attract: - Founders - Decision-makers - High-intent B2B buyers - Continuously test and optimize content based on: - Reach - Engagement - Conversations - Pipeline impact - Build content strategies designed to generate inbound demand Content → Conversation → Pipeline - Turn: - Likes - Comments - Profile views - Inbound engagement into meaningful conversations - Initiate natural, value-driven DMs based on user intent - Qualify prospects and move them into the sales pipeline - Build repeatable inbound workflows that generate qualified opportunities Audience Engagement & Lead Nurturing - Engage consistently with prospects through: - Comments - DMs - Ongoing conversations - Build long-term relationships with leads and decision-makers - Nurture inbound prospects through: - Thoughtful follow-ups - Educational content - Strategic messaging - Maintain a non-salesy, trust-driven communication style Funnel & Conversion Optimization - Build simple inbound funnels: Content → Engagement → Conversation → Call - Develop: - Lead magnets - Nurture flows - Conversion paths - Optimize conversion rates across each funnel stage - Improve content performance using data-driven insights Sales & Founder Collaboration - Work closely with the founder to improve lead quality and conversion - Share insights regarding: - Audience behavior - Objections - Messaging - Content performance - Optionally support early-stage sales conversations where needed Required Experience & Skills - 2+ years of experience in: - Inbound marketing - Content-led lead generation - Organic B2B growth - Strong experience growing and managing LinkedIn content - Proven ability to generate: - Inbound leads - Booked calls - Pipeline through content - Excellent copywriting and messaging skills - Strong understanding of B2B sales cycles and buyer psychology - Ability to connect content performance directly to business outcomes What Makes You a Great Fit - You know how to turn content into pipeline — not just engagement - You understand inbound marketing systems and buyer journeys - You think in: - Funnels - Conversion paths - Lead quality - You are both: - Creative with content - Analytical with performance - You take ownership of: - Leads - Conversations - Pipeline growth - You understand how to build trust-based relationships through content Ideal Experience - Personal brand growth experience on LinkedIn - Experience generating inbound pipeline for: - B2B agencies - SaaS companies - Consulting firms - Service businesses - Familiarity with: - LinkedIn analytics - CRM systems - Content performance tracking - Experience using AI tools such as: - ChatGPT - Claude for: - Ideation - Research - Content optimization What a Typical Day Looks Like Your day may include: - Writing and scheduling LinkedIn content - Reviewing engagement and content performance metrics - Responding to comments and engaging with prospects - Starting conversations through thoughtful DMs - Qualifying inbound opportunities and routing leads - Building or refining inbound funnels - Collaborating with the founder on messaging and pipeline quality - Testing new hooks, content angles, and lead-generation ideas In short: You build inbound demand by turning content, engagement, and conversations into qualified B2B pipeline. Key Metrics for Success (KPIs) - Qualified inbound leads generated - Conversations started from content engagement - Pipeline contribution and booked calls - LinkedIn content performance and engagement quality - Funnel conversion rates - Audience growth and relationship quality Why This Role Stands Out - Direct ownership over inbound pipeline generation - High-impact role tied directly to business growth - Work closely with the founder on strategy and execution - Creative freedom with measurable performance ownership - Opportunity to build scalable inbound systems from the ground up - Remote flexibility with strong long-term growth potential Interview Process - Initial Screening Call - Recruiter Interview - Final Interview - Offer & Onboarding Apply Now If you: - Know how to generate pipeline through content - Understand LinkedIn-driven B2B growth - Enjoy turning engagement into real business opportunities We’d love to hear from you.