Paid Media Specialist (Google)

Category: Marketing Location: We are seeking a skilled and results-driven Paid Media Specialist (Google) to oversee, manage, and optimize advertising campaigns on Google Ads platforms. The ideal candidate will have a strong understanding of Google Ads, audience targeting, and analytics tools, with the ability to translate marketing goals into effective campaigns that drive measurable results. Key Responsibilities - Develop, implement, and optimize Google AdWords campaigns across multiple platforms, ensuring alignment with overall business goals and maximizing return on investment (ROI). - Monitor and analyze campaign performance data, including click-through rates (CTR), conversion rates, and cost-per-click (CPC), to drive continuous improvements and strategic adjustments. - Create detailed reports on campaign performance, advertising spend, and revenue generation, offering insights for data-driven decision-making and optimization. - Conduct in-depth keyword research and audience targeting to enhance ad relevance, ensuring the highest possible impact and engagement across Google Search, Display, and YouTube networks. - Stay up-to-date with the latest Google Ads features, industry trends, and best practices to ensure campaigns remain innovative and competitive. - Collaborate with cross-functional teams to align ad strategies with broader marketing objectives, providing input for integrated campaigns and content development. - Manage ad budgets effectively, ensuring optimal allocation of resources across campaigns while maintaining cost-efficiency. - Test and refine ad creatives, landing pages, and bidding strategies to improve campaign outcomes and user experience. - Troubleshoot and resolve issues related to ad performance, ensuring timely and effective solutions to minimize campaign downtime or inefficiencies. - Partner with internal teams and stakeholders to implement new tools, technologies, and automation processes that enhance ad performance and operational efficiency. Requirements - At least 2 years of AdWords experience, demonstrating proficiency in campaign creation, optimization, and analysis. - Strong knowledge of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Paid Search (PPC), with a solid understanding of how they interrelate. - Google Ads certification is required to validate expertise in the platform. - Experience working in a marketing agency is a plus, offering exposure to diverse client needs and fast-paced project environments. Technical Requirements - A computer with dual monitor setup is required - Computer with at least 8GB of RAM - Must have at least 25 MBPS internet speed - Camera with at least 1080p resolution Benefits - 40 hours a week, 8 hours a day - Competitive salary base - Permanent work-from-home setup - Unlimited FREE access to MAG School courses and SOP Library - Work schedule is in Eastern Standard Time (EST), Monday-Friday only - Opportunities for professional development and career advancement Details Originally posted on Himalayas