MarTech Lead

We’re looking for a hands-on MarTech professional to bridge marketing and engineering and own the technology behind our digital marketing performance—across webook.com, our clients, and our white-label platforms. You’ll identify gaps, take initiative, and drive fixes from diagnosis through implementation and testing. This role combines technical problem-solving with marketing operations, ensuring our platforms are discoverable, campaigns are measurable, and CRM workflows support growth. Key Responsibilities: - Improve technical SEO and GEO readiness, including rendering, crawlability, indexing, structured data, and multilingual implementation. - Own tracking implementation and accuracy across front-end pixels, event firing, server- side tracking, and conversion APIs, including Meta CAPI. - Troubleshoot missing or duplicate events, validate event parameters, and ensure browser-side and server-side tracking work together correctly. - Configure and integrate Odoo CRM for B2B lead capture, routing, nurturing, automation, and reporting. - Establish reliable measurement across campaigns, customer journeys, conversions, and revenue. - Build repeatable marketing technology setups and launch standards for clients and white-label platforms. - Translate marketing needs into technical requirements, implement solutions directly, and work with engineering on larger fixes. - Document implementations and introduce ongoing checks to catch issues as products and campaigns change. Requirements - Proven hands-on experience in MarTech, technical marketing operations, or a similar role. - Strong knowledge of GA4, Google Tag Manager, advertising pixels, server-side tracking, and CAPI. - Practical experience with Odoo CRM, marketing automation, and website-to-CRM integrations. - Understanding of technical SEO, JavaScript rendering, APIs, webhooks, and data layers. - Familiarity with consent management and privacy-aware tracking. - The ability to debug issues, validate fixes, and explain technical decisions clearly to marketing and engineering teams. - An ownership mindset: you spot problems, prioritize by business impact, propose solutions, and follow through. Originally posted on Himalayas