Paid Media Specialist (Meta)

Category: Advertising Location: We are seeking a skilled and results-driven Paid Media Specialist (Meta) to oversee, manage, and optimize advertising campaigns on Meta platforms (Facebook, Instagram, etc.). The ideal candidate has a strong understanding of Meta’s ad products, audience targeting, and analytics tools, with the ability to translate marketing goals into effective campaigns that drive measurable results. Key Responsibilities - Develop, implement, and manage Meta ad campaigns that align with business objectives. - Conduct audience research and create detailed targeting strategies to reach the right users. - Craft compelling ad creatives, including visuals and copy, in collaboration with the design and content teams. - Monitor and analyze campaign performance, providing insights and recommendations for optimization. - Manage ad budgets, ensuring efficient allocation of resources to maximize ROI. - Stay updated with Meta’s latest advertising trends, tools, and platform updates. - Generate regular performance reports to communicate results and insights to stakeholders. - Conduct A/B testing to identify the most effective strategies for ad placement, messaging, and design. Requirements - Proven experience managing Meta advertising campaigns (minimum of 2-3 years preferred). - Strong knowledge of Meta Ads Manager, Business Suite, and analytics tools. - Experience with audience segmentation, retargeting, and lookalike audiences. - Excellent analytical skills with the ability to interpret campaign data and make data-driven decisions. - Strong communication skills, both written and verbal. - Familiarity with other paid media platforms is a plus (Google Ads, TikTok Ads, etc.). - Certification in Meta Advertising (e.g., Meta Blueprint) is a plus. - Ability to work in a fast-paced environment and meet tight deadlines. Technical Requirements - A computer with dual monitor setup is required - Computer with at least 8GB of RAM - Must have at least 25 MBPS internet speed - Camera with at least 1080p resolution Benefits - 40 hours a week, 8 hours a day - Competitive salary base - Permanent work-from-home setup - Unlimited FREE access to MAG School courses and SOP Library - Work schedule is in Eastern Standard Time (EST), Monday-Friday only - Opportunities for professional development and career advancement Details Originally posted on Himalayas