Marketing Strategist

This is a remote position. Our client is looking for a dynamic and strategic Marketing Strategist to lead their digital marketing initiatives. The company is an innovative player in the direct-to-consumer skincare industry, having achieved remarkable growth and market recognition over the past few years. This is a fantastic opportunity for a proactive individual to own the digital strategy for an exciting brand. Responsibilities - Develop and execute a comprehensive digital marketing strategy to drive brand awareness and customer acquisition. - Ideate, build, and optimize multi-touch marketing funnels to maximize conversion rates. - Manage and execute paid advertising campaigns across key platforms, including Meta and Google Ads. - Analyze campaign performance data to derive insights and make data-driven decisions for continuous improvement. - Oversee and enhance their social media presence, aligning content with broader marketing goals. Requirements - Proven experience as a Digital Marketing Lead or Strategist, with a portfolio of successful campaigns. - Expertise in managing and optimizing paid social and search campaigns, specifically on Meta and Google Ads. - Demonstrable experience in building and managing marketing funnels. - A self-motivated and independent work ethic with the ability to proactively drive projects forward. Qualifications - A track record of developing digital strategies that have achieved significant business results. - Strong analytical skills with the ability to interpret data and translate it into actionable plans. - Excellent command of English, both written and verbal. Benefits - Full-time - 100% remote position. - The role offers the flexibility to work from anywhere, the opportunity to make a significant impact on a growing brand, and a collaborative and dynamic virtual work environment Originally posted on Himalayas