Digital Marketing Manager – App Growth & Funnel Specialist

Digital Marketing Manager – App Growth & Funnel Specialist (Remote) Work From Home | Full-Time | AU Hours Preferred | App Marketing Experience Essential We are seeking an experienced Digital Marketing Manager with strong expertise in end-to-end funnel strategy, app growth, paid acquisition, CRM automation, and conversion optimisation. This role is ideal for a performance-driven marketer who understands how to build and scale customer journeys across the full funnel — from awareness and lead generation through to conversion, retention, and customer lifetime value. The ideal candidate has hands-on experience managing app marketing campaigns, paid media, analytics, automation, and funnel optimisation in fast-paced environments. About the Role You will take ownership of the complete digital growth ecosystem, managing: - Paid acquisition campaigns - Landing pages & conversion funnels - CRM/email/SMS automation - App installs & activation campaigns - Analytics & reporting - Retargeting & customer retention - Creative testing & optimisation You will work closely with leadership, developers, designers, and sales teams to drive scalable growth and improve customer acquisition performance. Key Responsibilities Funnel Strategy & Growth - Build and optimise full-funnel customer journeys - Improve conversion rates across landing pages, ads, onboarding, and retention flows - Develop acquisition-to-retention strategies that increase ROAS and customer LTV - Analyse funnel drop-offs and implement optimisation strategies Paid Advertising - Manage Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and YouTube campaigns - Scale paid acquisition campaigns for app installs and lead generation - Conduct A/B testing across creatives, copy, and landing pages - Optimise CAC, CPA, CTR, CPM, and ROAS performance metrics App Marketing - Drive app downloads, onboarding, engagement, and retention - Execute app install campaigns across multiple channels - Work alongside developers on attribution tracking and analytics setup - Improve activation and retention metrics CRM & Automation - Build automated email and SMS sequences - Manage lifecycle campaigns and remarketing workflows - Segment customer databases for targeted campaigns - Experience with GoHighLevel, HubSpot, Klaviyo, ActiveCampaign, or similar CRMs preferred Analytics & Reporting - Track campaign performance using GA4, Meta Business Manager, and attribution tools - Build dashboards and performance reports - Monitor funnel KPIs and provide growth recommendations - Use data to drive decision-making and marketing optimisation Requirements - 4+ years experience in Digital Marketing or Growth Marketing - Strong experience managing end-to-end funnels - Proven experience marketing apps or SaaS platforms - Hands-on experience with: - Meta Ads - Google Ads - TikTok Ads - GA4 - CRM automation platforms - Funnel builders & landing pages - Strong understanding of: - Conversion Rate Optimisation (CRO) - Customer acquisition - Retention marketing - Attribution tracking - A/B testing - Excellent communication skills - Ability to work independently in a remote environment - Experience working with Australian businesses highly preferred Highly Regarded - Experience scaling mobile apps - Experience with GoHighLevel - Experience with Shopify or subscription-based businesses - Experience with AI marketing tools & automation - Copywriting and creative strategy experience - SEO & organic growth understanding What's Offered - Stable full-time remote role - Long-term opportunity with growth potential - Work directly with leadership teams - AU-focused business environment - Competitive salary based on experience - Performance-driven culture with autonomy Originally posted on Himalayas