Marketer + Google Ads and Analytics Leader

Plan, implement and manage data driven client SEO/SEM/PPC programs - Must be an exceptional writer and communicator - Marketing strategist with a Conversion Rate Optimization (CRO) mindset - SEM management includes: - Conducting keyword research - Creating campaigns and monitoring performance - Managing campaign budgets - Performing A/B testing and audits - Continually optimize campaigns and landing pages - SEO management includes: - Understanding personas to better target identified audiences - Creating keyword and linking strategies - Optimizing meta descriptions - Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance - Providing recommendations to content writers to drive SEO content creation - Analytics management includes: - Analyzing data and provide evidence-based recommendations - Correlating performance metrics against digital marketing KPIs - Identifying deficiencies and implement solutions in a timely manner - Presenting data in a meaningful way - Suggest improvements for process and productivity optimization - Work with content writers, web developers and marketing teams to properly implement best practices - Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools - Experience with and capacity to quickly learn and utilize the following tools: - Google Ads - Google Search Console - Google Tag Manager - Google Tag Manager Debugger - Google Tag Assistant - Google Analytics - Google Looker Studio - Google Optimize - Google Data Studio - Google Keyword Planner - Google Structured Data Testing Tool - Hotjar/CrazyEgg/MouseFlow/etc. - Moz/AHREFs/etc. - Screaming Frog - SpyFu/SEMRush - HubSpot - Schema MarkUp Generator - Yoast - Familiarity with HTML, CSS, JavaScript and Amazon Marketing Services - Possess excellent time management skills - Have a sense of ownership and pride in performances and its impact on company’s success - Ability to collaborate effectively - Ability to proactively communicate - Experience in developing and executing marketing strategies - Knowledge of online lead generation and content strategy - Strong analytical skills with the ability to interpret data and trends - Expertise in branding and social media marketing - Excellent communication and organizational skills - Ability to work independently and in a team environment - Experience in user experience design and HCI is a plus - Bachelor's degree in Marketing, Business, or related field is a plus Must have a passion for all things web, learning every day and working with the most creative, awesome team in St. Louis. Feel free to review our employee handbook - Offshore firms and recruiters DO NOT APPLY. Leading web/digital marketing technology agency in St. Louis is seeking an exceptional marketing analyst and writer for the web to join our growing team. We offer a flexible work from anywhere environment. We are looking for passionate, results driven, left brain / right brain professionals who are naturally curious and hope to change the world via technology and marketing. We hire people based upon the H's: - Happy - a zest for life and desire to delight our clients - Humble - no egos allowed. ever. - Hungry - will want to change the world - Honest - always do what you say you're gonna do Offshore firms and recruiters DO NOT APPLY. Originally posted on Himalayas