E-mail Marketing Specialist

This is a remote position. We’re looking for an Email Marketing Specialist with a solid understanding of marketing automation, customer journey flows, and eCommerce growth levers. Key Responsibilities - Plan, build, and execute email campaigns and automated flows (e.g., welcome, abandoned cart, post-purchase, re-engagement) in HubSpot - Support broader lifecycle marketing strategies with hands-on execution and optimization - Collaborate with content and design teams to produce email assets that reflect brand tone and drive conversion - Implement segmentation strategies to target specific audiences and improve deliverability and engagement - Track and report on key performance metrics (open rates, CTR, CVR, etc.), identifying insights and opportunities - Conduct A/B testing on subject lines, copy, design, and send times to optimize performance - Maintain and organize contact lists, ensuring data hygiene and compliance with email regulations (e.g., GDPR, CAN-SPAM) - Stay current with best practices and trends in email marketing and eCommerce automation - Occasionally assist in cross-channel campaign alignment (e.g., paid media, landing pages, pop-ups) Requirements - 2–4 years of hands-on experience in email marketing, ideally in eCommerce or DTC - Proficient with HubSpot (flows, lists, segmentation, reporting); experience with Klaviyo is a plus - Strong analytical skills to interpret email KPIs and recommend data-driven actions - Good eye for design and UX within email templates (no need to code, but basic editing/design skills a plus) - Strong copy instincts and attention to detail - Comfortable working independently and in collaboration with creative and growth teams - Familiarity with eCommerce platforms like Shopify is preferred Nice to Have - Experience with multi-channel lifecycle strategies (email, SMS, pop-ups) - Knowledge of CRO tactics and landing page/email alignment - Exposure to performance marketing and its impact on retention/email strategy Benefits - Be part of a team that lives and loves flexibility but has the drive to become one of the best agencies working for Worldwide clients. - Strong work-life balance culture - Flexible work arrangements - Flexible working time - Gifts for special days - Competitive payment structure. - Full REMOTE Work. - 18 working days off. Originally posted on Himalayas