GoHighLevel Marketing Operations Specialist

GoHighLevel Marketing Operations Specialist – CRM, Email & Social Media Full-Time | Remote | U.S. Business Hours (PST Preferred) About the Role At Pavago, one of our clients is hiring a GoHighLevel Marketing Operations Specialist to manage day-to-day marketing execution, CRM workflows, email campaigns, social media, and operational coordination. This is a hands-on execution role — not a strategy-only position. You’ll work directly inside GoHighLevel (GHL) to manage automations, pipelines, nurture sequences, and lead follow-ups while also supporting content, social media, and broader business operations. If you’re highly organized, comfortable with marketing technology, and know how to keep CRM + marketing + operational workflows running smoothly, this role is a strong fit. What You’ll Own GoHighLevel CRM & Marketing Automation - Build, manage, and optimize workflows inside GoHighLevel (GHL) - Create and maintain: - CRM automations - Nurture sequences - Email campaigns - Follow-up workflows - Lead pipelines - Maintain clean and accurate contact and pipeline records - Ensure leads and customers receive timely communication - Monitor workflows for errors, missed follow-ups, or automation gaps - Support funnels and outreach campaigns from setup through execution Email Marketing & Lead Nurturing - Build and execute email campaigns within GoHighLevel - Manage automated lead nurture and follow-up sequences - Organize audience and contact data - Monitor campaign execution and engagement - Ensure leads move through the appropriate CRM stages - Improve follow-up consistency across marketing and sales workflows Social Media & Content Execution - Create, schedule, and publish content across: - LinkedIn - Facebook - Instagram - Online communities - Manage comments, DMs, and community engagement - Maintain consistent brand messaging across channels - Track engagement and maintain performance reports - Support promotional and advertising campaign execution Content Creation & Digital Assets - Create and edit: - Short-form videos - Social media clips - Graphics - Marketing assets - Use tools such as: - Canva - Veed - Opus Clips - Format and organize: - Guides - Scripts - Workbooks - Program materials - Maintain consistent branding and organization across digital assets Operational & Executive Support - Coordinate calendars, scheduling, and day-to-day operational workflows - Maintain task trackers, project workflows, and documentation - Support leadership with execution and follow-through - Keep files, records, and communication systems organized - Identify workflow gaps and recommend practical improvements Program & Membership Operations - Maintain digital program and membership materials - Support participant onboarding and communication - Track member progress and follow-ups - Troubleshoot minor platform and workflow issues - Ensure participant and membership processes run smoothly Lead Generation & Research - Research Ideal Client Profiles (ICPs) - Build prospect lists and outreach databases - Support lead generation and outreach campaigns - Assist with basic website updates and account setup - Conduct operational and marketing research - Compile structured reports and insights for leadership Required Experience & Skills - Experience in one or more of the following: - Marketing Operations - Marketing Coordination - Executive Assistance - Operations Support - Virtual Assistance - Hands-on GoHighLevel (GHL) experience - Experience with: - CRM management - Marketing automation - Email campaigns - Lead nurturing and follow-ups - Strong proficiency with: - Google Workspace - Google Sheets - Google Calendar - Google Drive - Experience with social platforms including LinkedIn, Facebook, and Instagram - Familiarity with content tools such as Canva, Veed, or Opus Clips - Strong written English communication - Excellent organization and multitasking skills - Ability to work independently with minimal supervision - Availability during U.S. PST business hours Nice to Have - Experience supporting founders, coaches, or entrepreneurial businesses - Community or membership management experience - Experience building funnels and lead nurturing systems - Familiarity with: - Slack - ClickUp - Notion - Airtable - HubSpot - Experience improving CRM or marketing automation workflows What Makes You a Strong Fit - You’re highly execution-oriented and dependable - You have real hands-on experience working inside GoHighLevel - You naturally keep CRMs, workflows, and documentation organized - You proactively identify missed follow-ups and process gaps - You’re comfortable balancing marketing, operations, content, and communication - You communicate clearly and professionally - You thrive in fast-moving environments where priorities can change quickly What a Typical Day Looks Like You may start by reviewing GoHighLevel pipelines and automations to make sure leads and follow-ups are moving correctly. From there, you could build an email campaign, update CRM records, schedule social content, and respond to community messages. Throughout the day, you may edit short-form content, support participant onboarding, conduct prospect research, organize operational tasks, and coordinate with leadership on priorities. In short: you keep GoHighLevel, marketing campaigns, content, CRM workflows, and operational execution organized and moving every day. Key Metrics for Success - Clean and accurate GoHighLevel CRM data - Reliable execution of workflows and automations - Zero missed lead or customer follow-ups - Consistent and timely email and social media execution - Strong engagement and responsive communication - Organized program and digital assets - Accurate pipeline tracking - Reliable completion of operational priorities Why This Role Stands Out - Hands-on ownership of GoHighLevel and marketing automation - Exposure to CRM, email marketing, social media, and operations - Direct collaboration with leadership - Opportunity to build and improve automated marketing workflows - Fast-paced, fully remote environment - Growth opportunities into Marketing Operations, CRM Management, Automation, or Operations Leadership Interview Process - Initial Application Review - Spark Hire Intro Video - Marketing & Operations Interview - Practical Task – GoHighLevel Workflow or Content Exercise - Final Interview - Offer & Onboarding Apply Now If you have hands-on GoHighLevel experience, enjoy building CRM and marketing automation workflows, and can balance content, communication, and operational execution, we’d love to hear from you. #GoHighLevel #GHL #MarketingOperations #CRM #MarketingAutomation #EmailMarketing #SocialMediaMarketing #DigitalMarketing #RemoteJobs #MarketingJobs #Operations