Vice President of Growth Marketing

Position: VP of Growth Marketing Status: Full-Time / Permanent / Exempt Reports To: Chief Growth OfficerLocation: Remote (U.S.)Salary: $210,000-$250,000 Per Year Incentives: Annual Bonus + Equity The Opportunity This is a senior, high-visibility role reporting directly to the Chief Growth Officer, owning the demand engine for the SavATree brand. The mandate is to drive more qualified leads across ~100 owned & operated local branches at a cost-efficient ROAS target — while supporting LTV growth thru driving xsell/upsell services. You will run a $15M+ budget that you will plan down to the branch level and deploy across channels, agencies, and contractors to support qualified lead gen while managing to cost-per-lead (CPL), Customer Acquisition Cost (CAC), and ROAS. We are looking for a leader who sets demand strategy and sees around corners — not only an optimizer. You will be hands-on and data-rigorous but you will be expected to think bigger: where the next point of growth comes from, how we win local search, how we support must-win markets, and how AI and automation will drive our success. What you'll own Lead generation & advertising - Paid search and Google Local Services Ads (LSAs) - Paid social - Connected TV & video - SEO, local and multi-location SEO across ~100 branch markets - Website and conversion-rate optimization (CRO) - Direct mail - Print and offline advertising - Offer testing - Incrementality and ROI measurement - Commercial / B2B demand generation - Local media budget, pacing, and ROI — managed to CAC, CPL, and ROAS at the branch level - Agency & contractor management and accountability - Growing the recurring / subscriber base as a primary funnel objective Where you’ll partner You'll partner closely with peer leaders in marketing to achieve success for the brand: - Director of Brand & Integrated Marketing who drives campaign calendar, brand marketing, creative, product marketing, PR, organic social, de novo launch / field marketing - VP CRM who drives automation & lifecycle via email/SMS lifecycle, CRM, and data pipelines for marketing Your team You will lead a team of three plus a roster of agencies and contractors. You'll have the latitude to shape, develop, and make changes to deliver outcomes. Why you’ll love this role We are a scaling company with industry leader category status, that has high growth expectations and the organizational ability to move quickly. We are data-driven with access to the data you’ll need to succeed. This role’s executive sponsor operates with a highly aligned, loosely coupled approach to people management - the person in this role will have the latitude to move fast because they exhibit superior judgment and strategic thinking behind their decisions. The right candidate has expertise in: - Digital channel management– particularly in paid social and CTV, but also AdWords, Google LSAs, SEO - Offline channels (direct mail, print, local radio) - Multi-location / field-based business — ideally managing performance down to the location level - Managing media investments to a CAC target and/or ROAS - Experience developing incrementality and attribution measures of media & channel efficacy - Building landing-page experiences and running disciplined A/B testing to measure impact - Managing agencies and contractors with a hands-on approach — you drive accountability and continuous improvement in performance - Treating ad copy and creative as a lever, not an afterthought — partnering with brand/creative to make ads more effective while respecting brand guidelines and how we show up - Commercial / B2B demand generation (a plus) Qualifications - Bachelor's degree - 10+ years in marketing with a focus on B2C customer acquisition / demand generation, including experience leading a team - Experience in B2C multi-location and/or field-based businesses strongly preferred - Deeply analytical, with a focus on CAC, CPL, ROAS, and measurable ROI - Proven track record managing successful cross-channel acquisition programs at scale - Strong project-management skills and attention to detail, with the ability to run many efforts simultaneously - Excellent written and verbal communication skills – experienced in executive presentation of marketing efforts - Track record collaborating with cross-functional teams and non-marketing operators Desired Attributes - Strategic thinker who can take a high-level objective and run with it. - Focuses on strategy over just “adding channels” – how to reach the right audience and where that audience will be - Experienced leveraging AI to drive team efficiencies and growth objectives - Comfortable moving between tactical and strategic work – all of us are still hands on at all levels of the business - Measurement-obsessed — you ensure every dollar is working on strategies that move the needle - Builds relationships across many personalities — this role supports operators across the entire country - Creates lightweight process where needed to simplify - Low ego — you focus on team wins and care little who gets credit - High ambition — you do great work because its core to who you are - Thrives in ambiguity and a fast-changing environment Originally posted on Himalayas