Automotive Digital Marketing Advisor

Automotive Digital Marketing Advisor (Remote) Reports to: Manager of Customer Growth The Digital Marketing Advisor (DMA) serves as a trusted marketing strategist for sMedia's dealership clients. Moving beyond transactional updates, the DMC translates ad performance and web analytics into actionable business growth, connecting digital strategy directly to inventory days-on-lot, sales goals, and ROI. This role carries a strategic performance and revenue component: advisors are responsible for account growth, churn mitigation, and expansion sales (cross-selling and upselling sMedia solutions). Key Responsibilities and Accountabilities - Strategic Client Consultation: Lead Monthly Marketing Meetings and Quarterly Business Reviews (QBRs) with dealership decision-makers (GMs, GSMs, Marketing Directors). Deliver strategic insights, not just metric reports, focused on driving vehicle sales. - Portfolio & Growth Ownership: Manage a dedicated book of full-service automotive clients. Own net MRR growth through proactive expansion recommendations, campaign optimizations, and account retention. - Consultative Selling: Identify revenue opportunities based on inventory levels and dealership pain points (e.g., aging SUV inventory, local market shifts) and pitch tailored sMedia ad and platform solutions. - Multithreaded Relationship Building: Build deep, multi-level relationships across the dealership (General Manager, BDC, Marketing Manager) to mitigate single-point-of-contact churn risk. - Data & Analytics Interpretation: Analyze GA4, ad platforms (Google, Meta, Microsoft), and Whatagraph reports to evaluate campaign performance and present clear strategies. - CRM & Process Discipline: Maintain strict CRM accuracy in HubSpot (logging activity, tracking won deals, managing account statuses). Key Performance Indicators (KPI's) - Net Revenue Retention (NRR): Account churn mitigation and expansion MRR generation. - CCU Engagement & Quality: Meeting coverage and compliance with consultative standards. - Multithreading Depth: Contacts per account across management tiers. - Expansion Revenue: Closed-won expansion deals generated per month/quarter. Your Background - 3+ years of experience in digital marketing consulting, account management, or agency environments (automotive industry experience highly preferred). - Strong fluency in GA4, paid search, social ad platforms, and digital conversion funnels. - Demonstrated ability to conduct consultative sales discussions and overcome client objections. - Proven track record of managing client relationships and driving expansion revenue. Your Skills and Mindset - Customer-centric mindset - Curious, driven personality - Passion for marketing - Strong analytical skills with the ability to translate data into insights - Strong understanding of digital marketing - Natural ability to network, connect the dots, build relationships, and interested in enhancing relationships - Ability to work on multiple priorities and/or projects simultaneously - Strong customer relationship skills with excellent verbal and written skills - Highly organized with great attention to detail What you’ll get from sMedia - Fully remote role - Performance-based commission structure designed to reward top performers - Extensive health and dental benefits package (available after 3 months) - Paid day off on your birthday - 1:1 training and mentoring from our Management team - Opportunities to earn spot bonuses - 15 vacation days annually, plusadditional time in December during the holiday season Salary: 65-75k + Performance Bonus, Annually, DOE Originally posted on Himalayas