Performance Marketing Manager

Category: Marketing Location: We are looking for a strategic and results-oriented Performance Marketing Manager to lead and optimize our performance marketing campaigns. This role requires a strong command of B2C paid social advertising, creative strategy, team leadership, and conversion optimization. The ideal candidate is a data-driven marketing expert with proven experience in managing paid social campaigns across Meta (Facebook, Instagram) and TikTok platforms, as well as knowledge of email marketing and CRO strategies. Key Responsibilities - Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives. - Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output. - Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices. - Manage and mentor a team of media buyers, creative specialists, and CRO experts. - Foster a culture of collaboration, innovation, and performance excellence within the team. - Oversee recruitment, training, and professional development of team members. - Collaborate with creative teams to develop engaging ad creatives and copy that drive user engagement and conversions. - Implement A/B testing for creative elements, ensuring high-performing visuals and messaging. - Lead initiatives to enhance landing page performance, improve user experiences, and increase conversion rates. - Develop and test hypotheses for ongoing CRO improvements. - Establish and build scalable processes for creative production, paid search, and social media marketing campaigns. - SOP creation. - Ensure seamless collaboration between cross-functional teams, maintaining operational efficiency. - Maintain active certifications on Meta and TikTok platforms. - Stay updated on emerging trends and best practices in performance marketing, social advertising, and conversion strategies. Requirements - 5+ years managing social ads with a strong focus on DTC/B2C campaigns. - 3+ years hands-on with Meta & TikTok Ads. - Expertise in email marketing and multi-channel campaign integration. - Skilled in CRO & A/B testing to boost conversions and landing page performance. - Strong creative eye and copywriting ability for consumer engagement. - Active Meta & TikTok Ad Certifications. - Proven leader with experience managing cross-functional teams. - Track record of building scalable workflows for creative and performance marketing. - Data-driven mindset with sharp analytical and optimization skills. - Excellent communicator, highly organized, and results-focused. Technical Requirements - A computer with dual monitor setup is required - Computer with at least 8GB of RAM - Must have at least 25 MBPS internet speed - Camera with at least 1080p resolution Benefits - 40 hours a week, 8 hours a day - Competitive salary base - Permanent work-from-home setup - Unlimited FREE access to MAG School courses and SOP Library - Work schedule is in Eastern Standard Time (EST), Monday-Friday only - Opportunities for professional development and career advancement Details Originally posted on Himalayas