PPC & Digital Marketing Specialist

This is a remote position. We are seeking a talented and experiencedPPC & Digital Marketing Specialistto join our dynamic team. The ideal candidate will possess a diverse skill set in various areas of digital marketing, with a leadfocus on Google AdWords, PPC advertising, and marketing automation tools. Content creation and database management are considered advantageous but not mandatory. Overview of the Company: IBS Group of Companies is a well-established organization that has been operating for nearly 30 years. Our diverse portfolio includes: - IBS, which is one of Australia's leading print manufacturers - IBS Storage Solutions, which offers location-based and at-home storage solutions for consumers, - Overseas Teams, which provides Australian businesses virtual assistants based in the Philippines. We are constantly working on new initiatives to expand our business. As a family-operated company and with a dedicated staff of 90, we prioritize exceptional customer service and product excellence. Our marketing team operates on an agile basis. It is commercially minded, creative & nimble team in delivering results-as-service for the different businesses. We have over 70 years experience across IT, entertainment, retail, FMCG, sport, government, healthcare, hospitality, tourism, HR & more! Responsibilities: - Manage and optimise Google AdWords campaigns to drive maximum performance and ROI. - Develop and execute PPC campaigns on platforms such as Facebook Ads, LinkedIn Ads, and other relevant channels, ensuring effective targeting and high conversion rates. - Implement and manage marketing automation software, such as Zoho, HubSpot, or Salesforce, to streamline marketing processes, nurture leads, and improve customer engagement. - Utilise website CMS platforms such as ClickFunnels to build landing pages, integrate online form builders, and enhance website functionality. - Collaborate with the development team on API integration projects, leveraging data from external sources to enhance marketing strategies and campaigns. - Content creation skills by writing engaging and optimised copy, and utilising basic design skills using tools like Canva, ensuring visual appeal and messaging alignment is nice to have - Database management skills, including data collection, segmentation, cleansing, and ensuring data integrity and compliance is nice to have, but not required. Requirements - Team oriented mindset with excellent communication and collaboration skills to work effectively with cross-functional teams - Proven expertise in Google AdWords, with a deep understanding of campaign management, keyword research, bidding strategies, and performance analysis. - Extensive experience in managing PPC campaigns on platforms like Facebook Ads, LinkedIn Ads, and other relevant advertising networks. - Familiarity with marketing automation tools, such as ClickFunnels, Zoho, HubSpot, or Salesforce, including experience in setting up automated workflows, lead nurturing, and reporting. - Proficiency in website CMS platforms, including landing page creation, website integrations, and online form builders. - Knowledge of API integration concepts and the ability to collaborate with developers to implement and leverage external data sources. - Strong written communication skills, with the ability to create compelling and optimised content for various marketing channels - Basic design skills using tools like Canva to create visually appealing marketing materials - not essential - Experience in database management, including data collection, segmentation, and maintenance. - Strong analytical skills and the ability to interpret data, generate insights, and make data-driven recommendations. - Excellent organisational and project management skills, with the ability to manage multiple tasks and meet deadlines. - Ability to work independently and remotely - Certification in Google Ads is a plus - Experience in digital marketing or advertising is a plus - Bachelor's degree in Marketing, Advertising, or related field preferable Tools/Software: - Google Adwords - must be high level skill set - PPC Campaigns (Facebook Ads & LinkedIn Ads) - must have experience - Zoho/ Hubspot/ Salesforce - experience ideal - ClickFunnels- experience ideal - Duda - not mandatory - Canva- not mandatory Originally posted on Himalayas