Social Media Manager

Social Media Manager (Content Strategy, Community & Growth) – Remote | U.S. Hours Position Type: Full-Time, Remote Working Hours: U.S. Client Business Hours Location: Remote — LATAM, Pakistan, Philippines & South Africa Preferred About the Role At Pavago, one of our clients is hiring a Social Media Manager to own social media strategy, content execution, community engagement, and performance across multiple digital platforms. This is a hands-on role for someone who understands how to turn content → engagement → audience growth → measurable business impact. You’ll manage and grow the brand across: - LinkedIn - Instagram - TikTok - Facebook - X (Twitter) - YouTube You’ll work closely with marketing, creative, and leadership teams to ensure the brand maintains a consistent, relevant, and engaging presence. If you understand what performs on each platform, how to build an engaged community, and how to use data to improve content, this role is a strong fit. What You’ll Own Social Media Strategy & Growth Develop and execute a social media strategy aligned with marketing and business goals. - Build platform-specific growth strategies - Define KPIs for: - Engagement - Reach - Audience growth - Website traffic - Leads and conversions - Build and manage social media content calendars - Identify emerging trends, formats, and content opportunities - Continuously test and refine the strategy based on performance Content Creation & Publishing Create compelling, platform-native social content. - Write and edit: - Social posts - Hooks - Captions - Threads - Short-form copy - Repurpose long-form content into social-first formats - Adapt content for different platforms and audiences - Collaborate with designers and video editors on multimedia content - Maintain consistency across brand voice, messaging, and visual identity - Schedule and publish content using tools such as: - Hootsuite - Sprout Social - Buffer - HubSpot Community Management & Engagement Own day-to-day audience engagement. - Monitor: - Comments - DMs - Mentions - Tags - Audience conversations - Respond professionally and promptly - Start and participate in relevant conversations - Build stronger relationships with followers and community members - Amplify relevant user-generated content (UGC) - Escalate customer service or reputation concerns when appropriate Social Campaign Execution Support and execute social campaigns around: - Product launches - Events - Brand initiatives - Promotions - Partnerships Collaborate with paid media teams to align organic and paid social strategies. Support: - Influencer collaborations - UGC campaigns - Strategic partnerships - Social promotions Analytics & Performance Optimization Track what actually works — and use those insights to improve future content. Monitor: - Engagement - Reach - Impressions - Follower growth - Website traffic - Leads - Conversions - Content performance Use native analytics, Google Analytics, Sprout Social, and similar tools to identify trends. - Prepare weekly and monthly performance reports - Conduct content and campaign A/B tests - Identify top-performing formats and topics - Recommend improvements based on data - Adjust content strategy based on audience behavior Cross-Functional Collaboration Work closely with: - Marketing - Content - Design - Video - PR - Customer Support - Leadership Share audience insights and social performance learnings to improve: - Messaging - Campaigns - Brand positioning - Content strategy What Makes You a Strong Fit You: - Understand that each social platform requires a different content approach - Know how to create content people actually want to engage with - Have strong instincts for hooks, storytelling, trends, and digital culture - Can balance creativity with performance data - Understand the difference between vanity metrics and meaningful growth - Are comfortable engaging directly with audiences - Can manage multiple channels without sacrificing consistency - Stay current with changing algorithms, formats, and platform trends - Are proactive, organized, and comfortable moving quickly Required Experience & Skills - 2+ years of professional social media management experience - Hands-on experience managing multiple platforms, such as: - LinkedIn - Instagram - TikTok - Facebook - X (Twitter) - YouTube - Strong writing, editing, and social copywriting skills - Experience building and maintaining content calendars - Experience with social scheduling and analytics tools such as: - Hootsuite - Sprout Social - Buffer - HubSpot - Familiarity with: - Canva - Adobe Creative Suite or similar design tools - Strong understanding of: - Social engagement - Audience growth - Content optimization - Platform analytics - Strong written and verbal English communication - Ability to work independently during U.S. business hours Nice to Have Experience with: - SaaS - E-commerce - Agencies - Professional services - Founder-led or personal brands - Influencer marketing - UGC campaigns - Paid social advertising - Brand reputation management - Social media crisis management - Short-form video strategy - Lead generation through organic social What a Typical Day Looks Like You might: - Review comments, DMs, mentions, and audience activity - Write and schedule upcoming social posts - Identify trending topics and content opportunities - Collaborate with designers or video editors on creative assets - Repurpose existing content for LinkedIn, Instagram, TikTok, or YouTube - Engage with followers and relevant accounts - Review analytics and identify high-performing content - Optimize upcoming posts based on performance - Update reporting dashboards - Plan upcoming campaigns and content calendars In short: You keep the brand visible, relevant, engaging, and consistently connected with its audience while using performance data to drive continuous growth. Key Metrics for Success - Engagement rate and engagement growth - Relevant follower/subscriber growth - Reach and content visibility - Website traffic from social channels - Leads and conversions generated from social - Community response time - Quality of audience engagement - Campaign and content performance - Consistency of publishing - Continuous improvement in social performance Why This Role Stands Out - Full ownership of social media execution and growth - Opportunity to manage multiple major social platforms - Direct collaboration with marketing and leadership - Strong creative freedom backed by performance data - Opportunity to influence brand positioning and audience growth - Fully remote environment - Clear growth opportunities into: - Senior Social Media Manager - Content Marketing Manager - Social Media Lead - Head of Social - Brand & Community Lead Interview Process - Initial Phone Screen - Spark Hire Intro Video - Video Interview with Pavago Recruiter - Portfolio / Practical Task — 1-Week Content Calendar + Sample Posts - Client Interview with Marketing Leadership - Offer & Background Verification Apply Now If you: - Know how to create content that earns attention and engagement - Understand how different platforms require different strategies - Enjoy building and engaging online communities - Use analytics to continuously improve performance - Can balance creativity, consistency, and measurable growth This is a strong opportunity to own social media strategy and execution while helping build a visible, engaged, and growing digital brand. #SocialMediaManager #SocialMediaMarketing #ContentMarketing #ContentStrategy #CommunityManagement #LinkedInMarketing #InstagramMarketing #TikTokMarketing #DigitalMarketing #RemoteJobs #MarketingJobs #RemoteWork