Marketing Tech senior Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Tech senior Lead based in United States. This role is a senior marketing technology position focused on Customer Journey Analytics and digital experimentation. You will bridge data analytics and web and app engineering teams, translating business and analytics needs into clear technical specifications. The position combines solution design, data architecture, analytics implementation, and quality validation across a complex digital ecosystem. You will own Customer Journey Analytics connections and data views while expanding the platform with new data sources and reporting capabilities. You will also lead Adobe Target experimentation, including test setup, audience definition, traffic splits, and A4T reporting. The role offers significant ownership, international collaboration, and exposure to modern analytics, automation, and cloud-native technologies. It is well suited to a technically minded professional who thrives in agile environments and can turn complex requirements into reliable, scalable solutions.