Digital Marketing/Advertising Specialist

This is a remote position. A dynamic digital agency isseeking a highly experienced Digital Marketing/Advertising Specialist to assist with day-to-day paid social marketing and paid search activities. This role requires expertise in social media advertising and the ability to execute high-level campaigns Responsibilities : - Manage and optimize paid social marketing campaigns across various platforms. - Execute and manage paid search campaigns. - Develop and implement effective digital advertising strategies to achieve business objectives. - Monitor and analyze campaign performance, making data-driven adjustments to improve ROI. - Collaborate with the team to create compelling ad creatives and copy. - Stay up-to-date with the latest trends and best practices in digital marketing and advertising. - Provide regular reports and insights on campaign performance to stakeholders. Requirements - Proven experience in managing and optimizing paid social and search campaigns (minimum of 3 years preferred). - In-depth knowledge of social media advertising platforms and tools. - Strong analytical skills and experience with data analysis and reporting. - Ability to create, manage, and optimize campaigns to achieve specific KPIs. - Excellent communication skills and the ability to work collaboratively with a team. - Proficiency in using digital marketing tools and software (e.g., Google Analytics, AdWords, Facebook Ads Manager). - Ability to work independently and manage multiple projects simultaneously. - Experience in a digital agency environment. - Familiarity with other digital marketing channels and strategies. - Certification in Google Ads, Facebook Blueprint, or similar is a plus. Benefits - Work in a fast-paced, innovative environment with a focus on strategic thinking. - Join a supportive and collaborative team. - Opportunities for professional growth and development. Originally posted on Himalayas